Title
Prferenzmessung bei KfzKaskoversicherungen: Entscheidungsmodelle und deren Prognosegte im Vergleich (Forschungsgruppe Konsum un,Used
Delivery time: 8-12 business days (International)
Product Description Markus Guthier untersucht drei Entscheidungsmodelle, mit denen sich das Prferenz und Entscheidungsverhalten von KfzVersicherungsnehmern abbilden lsst. Eine prferenzbasierte Segmentierung zeigt, dass unterschiedliche Kundensegmente existieren und sich daraus Implikationen fr das Marketing ableiten. From the Back Cover Trotz des intensiven Wettbewerbs auf dem KfzVersicherungsmarkt bestehen bisher nur wenige fundierte Erkenntnisse zum Prferenz und Entscheidungsverhalten von KfzKaskoversicherungsnehmern, die Versicherungsunternehmen eine konsequente und differenzierte Ausrichtung an den unterschiedlichen Kundenbedrfnissen ermglichen wrden. Markus Guthier untersucht mit der Erwartungsnutzentheorie, der Cumulative Prospect Theorie und der Conjoint Analyse drei Entscheidungsmodelle, mit denen sich das Prferenz und Entscheidungsverhalten von KfzVersicherungsnehmern abbilden lsst. Der Autor erhebt in seiner empirischen Analyse KfzKaskoversicherungsentscheidungen, schtzt die Entscheidungsmodelle auf individueller Ebene und vergleicht deren Prognosegte. Eine prferenzbasierte Segmentierung zeigt, dass unterschiedliche Kundensegmente existieren und sich daraus Implikationen fr das Marketing ableiten. About the Author Dr. Markus Guthier promovierte bei Prof. Dr. Klaus Peter Kaas am Lehrstuhl fr Marketing an der Universitt Frankfurt am Main. Er ist als Consultant bei SHS Viveon AG The Customer Management Company in Martinsried bei Mnchen ttig.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.