Title
Priceless: The Myth Of Fair Value (And How To Take Advantage Of It)
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Prada Stores Carry A Few Obscenely Expensive Items In Order To Boost Sales For Everything Else (Which Look Like Bargains In Comparison). People Used To Download Music For Free, Then Steve Jobs Convinced Them To Pay. How? By Charging 99 Cents. That Price Has A Hypnotic Effect: The Profit Margin Of The 99 Cents Only Store Is Twice That Of Walmart. Why Do Text Messages Cost Money, While Emails Are Free? Why Do Jars Of Peanut Butter Keep Getting Smaller In Order To Keep The Price The Same? The Answer Is Simple: Prices Are A Collective Hallucination. In Priceless, The Bestselling Author William Poundstone Reveals The Hidden Psychology Of Value. In Psychological Experiments, People Are Unable To Estimate Fair Prices Accurately And Are Strongly Influenced By The Unconscious, Irrational, And Politically Incorrect. It Hasnt Taken Long For Marketers To Apply These Findings. Price Consultants Advise Retailers On How To Convince Consumers To Pay More For Less, And Negotiation Coaches Offer Similar Advice For Businesspeople Cutting Deals. The New Psychology Of Price Dictates The Design Of Price Tags, Menus, Rebates, Sale Ads, Cell Phone Plans, Supermarket Aisles, Real Estate Offers, Wage Packages, Tort Demands, And Corporate Buyouts. Prices Are The Most Pervasive Hidden Persuaders Of All. Rooted In The Emerging Field Of Behavioral Decision Theory, Priceless Should Prove Indispensable To Anyone Who Negotiates.
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- Q: What is the page count of the book? A: The book has three hundred fifty-two pages. This length allows for an in-depth exploration of pricing psychology.
- Q: What is the binding style of this book? A: The book is a hardcover edition. This type of binding offers durability and a premium feel for readers.
- Q: Who is the author of 'Priceless'? A: The author is William Poundstone. He is known for his insightful writings on economics and psychology.
- Q: What is the genre of this book? A: This book falls under the category of Microeconomics. It delves into the psychological aspects of pricing and value.
- Q: What dimensions does the book have? A: The book measures six point six five inches in length, one point two six inches in width, and nine point two seven inches in height. These dimensions make it a manageable size for reading.
- Q: How do I read this book effectively? A: To read this book effectively, take notes on key concepts and examples. This will help in understanding the psychological factors behind pricing.
- Q: Is this book suitable for beginners in economics? A: Yes, this book is suitable for beginners. It presents complex ideas in an accessible manner, making it easy for newcomers to grasp.
- Q: What age group is this book appropriate for? A: This book is suitable for adults and older teens. The themes of pricing psychology may resonate more with mature readers.
- Q: What should I do if I don’t understand a concept in the book? A: If you encounter a difficult concept, re-read the section and consider discussing it with others. Engaging in discussions can deepen your understanding.
- Q: How should I store this book to keep it in good condition? A: Store the book upright on a shelf away from direct sunlight. This prevents damage to the cover and pages.
- Q: Can I clean the book if it gets dirty? A: Yes, you can clean the book gently with a dry cloth. Avoid using water or cleaning products on the pages.
- Q: What if the book arrives damaged? A: If the book arrives damaged, contact the seller for a return or exchange. Most sellers have policies in place for damaged items.
- Q: What is the return policy for this book? A: The return policy typically allows returns within thirty days of purchase. Check the seller's specific policy for details.
- Q: Is there a warranty on this book? A: No, books do not typically come with a warranty. However, check with the seller for any satisfaction guarantees.
- Q: How does this book compare to other books in economics? A: This book is unique in its focus on psychological aspects of pricing. Unlike traditional economics texts, it offers practical insights applicable to everyday negotiations.
- Q: Is this book recommended for business professionals? A: Yes, this book is highly recommended for business professionals. It provides valuable insights into consumer behavior and pricing strategies.