Title
Priceless: The Myth Of Fair Value (And How To Take Advantage Of It)
Delivery time: 8-12 business days (International)
Prada Stores Carry A Few Obscenely Expensive Items In Order To Boost Sales For Everything Else (Which Look Like Bargains In Comparison). People Used To Download Music For Free, Then Steve Jobs Convinced Them To Pay. How? By Charging 99 Cents. That Price Has A Hypnotic Effect: The Profit Margin Of The 99 Cents Only Store Is Twice That Of Walmart. Why Do Text Messages Cost Money, While Emails Are Free? Why Do Jars Of Peanut Butter Keep Getting Smaller In Order To Keep The Price The Same? The Answer Is Simple: Prices Are A Collective Hallucination. In Priceless, The Bestselling Author William Poundstone Reveals The Hidden Psychology Of Value. In Psychological Experiments, People Are Unable To Estimate Fair Prices Accurately And Are Strongly Influenced By The Unconscious, Irrational, And Politically Incorrect. It Hasnt Taken Long For Marketers To Apply These Findings. Price Consultants Advise Retailers On How To Convince Consumers To Pay More For Less, And Negotiation Coaches Offer Similar Advice For Businesspeople Cutting Deals. The New Psychology Of Price Dictates The Design Of Price Tags, Menus, Rebates, Sale Ads, Cell Phone Plans, Supermarket Aisles, Real Estate Offers, Wage Packages, Tort Demands, And Corporate Buyouts. Prices Are The Most Pervasive Hidden Persuaders Of All. Rooted In The Emerging Field Of Behavioral Decision Theory, Priceless Should Prove Indispensable To Anyone Who Negotiates.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
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Frequently Asked Questions
- Q: What is the main topic of 'Priceless: The Myth of Fair Value'? A: The book explores the psychology of pricing and how perceptions of value can be manipulated by marketers and businesses.
- Q: Who is the author of 'Priceless'? A: The author is William Poundstone, a bestselling writer known for his insights into economics and decision-making.
- Q: What is the format of this book? A: The book is available in hardcover format.
- Q: How many pages does 'Priceless' contain? A: The book has a total of 352 pages.
- Q: When was 'Priceless' published? A: 'Priceless: The Myth of Fair Value' was published on January 5, 2010.
- Q: Is 'Priceless' a new or used book? A: The book is available as a new copy.
- Q: What are some key themes discussed in 'Priceless'? A: Key themes include the irrational nature of pricing, the influence of marketing on consumer behavior, and the psychology behind perceived value.
- Q: Can this book help in negotiation skills? A: Yes, 'Priceless' offers insights that can enhance negotiation skills by understanding how price perception works.
- Q: What type of readers would benefit from this book? A: Readers interested in economics, psychology, marketing, and negotiation will find valuable insights in this book.
- Q: Is there a specific edition of the book? A: Yes, this is the First Edition of 'Priceless'.