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Priceless: The Myth Of Fair Value (And How To Take Advantage Of It)-used
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Prada Stores Carry A Few Obscenely Expensive Items In Order To Boost Sales For Everything Else (Which Look Like Bargains In Comparison). People Used To Download Music For Free, Then Steve Jobs Convinced Them To Pay. How? By Charging 99 Cents. That Price Has A Hypnotic Effect: The Profit Margin Of The 99 Cents Only Store Is Twice That Of Walmart. Why Do Text Messages Cost Money, While Emails Are Free? Why Do Jars Of Peanut Butter Keep Getting Smaller In Order To Keep The Price The 'Same'? The Answer Is Simple: Prices Are A Collective Hallucination.In Priceless, The Bestselling Author William Poundstone Reveals The Hidden Psychology Of Value. In Psychological Experiments, People Are Unable To Estimate 'Fair' Prices Accurately And Are Strongly Influenced By The Unconscious, Irrational, And Politically Incorrect. It Hasn'T Taken Long For Marketers To Apply These Findings. 'Price Consultants' Advise Retailers On How To Convince Consumers To Pay More For Less, And Negotiation Coaches Offer Similar Advice For Businesspeople Cutting Deals. The New Psychology Of Price Dictates The Design Of Price Tags, Menus, Rebates, 'Sale' Ads, Cell Phone Plans, Supermarket Aisles, Real Estate Offers, Wage Packages, Tort Demands, And Corporate Buyouts. Prices Are The Most Pervasive Hidden Persuaders Of All. Rooted In The Emerging Field Of Behavioral Decision Theory, Priceless Should Prove Indispensable To Anyone Who Negotiates.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of the book? A: The book has three hundred fifty-two pages. This length allows for an in-depth exploration of pricing psychology.
- Q: What are the dimensions of the book? A: The book measures five point five one inches in length, zero point nine five inches in width, and eight point two inches in height. These dimensions make it a convenient size for reading.
- Q: What is the binding type of the book? A: The book is published in paperback binding. This makes it lightweight and easy to handle.
- Q: Who is the author of this book? A: The author is William Poundstone. He is known for his insightful analysis of economics and psychology.
- Q: What genre does this book belong to? A: This book belongs to the Microeconomics genre. It delves into the psychological aspects of pricing.
- Q: How can I apply the concepts from this book? A: You can apply the concepts by analyzing pricing strategies in your purchases or business practices. The book provides practical insights for consumers and negotiators.
- Q: Is this book suitable for beginners in economics? A: Yes, this book is suitable for beginners. It presents complex ideas in an accessible manner, making it easy to understand.
- Q: What age group is this book appropriate for? A: This book is appropriate for adults and mature teens. It discusses various economic theories that may require a certain level of maturity.
- Q: Can this book help improve my negotiation skills? A: Yes, the book offers valuable insights that can enhance your negotiation skills. It explains how pricing psychology influences decision-making.
- Q: How do I maintain the condition of this paperback book? A: To maintain its condition, store the book in a dry place away from direct sunlight. Handle it gently to avoid wear and tear.
- Q: What should I do if the book arrives damaged? A: If the book arrives damaged, contact the retailer for a return or exchange. Most retailers have policies in place for damaged goods.
- Q: Is this book safe for readers sensitive to psychological themes? A: Yes, the book is safe but contains discussions on psychological manipulation in pricing. Readers should be aware of these themes.
- Q: How should I store this book? A: Store the book upright on a shelf or in a bookcase. Ensure it is not stacked under heavy items to prevent bending.
- Q: What if I have questions about the content after reading? A: You can reach out to online forums or book clubs for discussions about the book's content. Engaging with others can enhance your understanding.
- Q: Does this book include real-world examples of pricing strategies? A: Yes, the book includes various real-world examples of pricing strategies. These examples illustrate the psychological principles discussed.