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Pricing: Making Profitable Decisions (Mcgraw Hill Series In Marketing)-used
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Kent Monroes New Edition Of Pricing: Making Profitable Decisions Marks The Return Of This Classic Introduction To The Foundations Of Pricing. Designed To Teach You An Integrative Framework For Making Pricing Decisions, The Third Edition Represents A Substantial Revision Of The Previous Edition. With New Topics Such As Price Wars, Valueoriented Pricing, And Competitive Signaling Incorporated Into The Texts Unique Consumer Behavior Focus, This Edition Not Only Focuses On Economic Reasoning But It Also Shows You The Influences And Behaviors Behind Pricing And How Companies And Consumers Determine The Right Price For A Product Or Service.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has five hundred twenty-eight pages. It offers an extensive look into pricing strategies and consumer behavior.
- Q: What is the binding type of the book? A: The book is a hardcover edition. This binding type provides durability and a professional appearance.
- Q: What are the dimensions of the book? A: The book measures six and a half inches in length, one inch in width, and nine and a half inches in height. These dimensions make it suitable for easy handling and storage.
- Q: Who is the author of this book? A: The author of the book is Kent B. Monroe. He is known for his expertise in pricing and marketing.
- Q: What is the main topic of this book? A: The main topic is pricing strategies in marketing. It emphasizes an integrative framework to help readers make profitable decisions.
- Q: How do I apply the concepts from this book? A: You can apply the concepts by analyzing your pricing strategies based on the frameworks presented. It is ideal for marketing students and professionals.
- Q: Is this book suitable for beginners in marketing? A: Yes, the book is suitable for beginners in marketing. It serves as an introductory guide to pricing principles and decision-making.
- Q: What is the target audience for this book? A: The target audience includes students, educators, and marketing professionals. It provides valuable insights for anyone interested in pricing strategies.
- Q: How should I care for this hardcover book? A: To care for the hardcover book, store it in a dry place and avoid exposure to direct sunlight. This helps preserve the cover and pages.
- Q: Can I return the book if I’m not satisfied? A: Yes, you can return the book if you’re not satisfied. Check the seller's return policy for specific details and conditions.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller immediately. They can assist with returns or exchanges.
- Q: Is there a warranty on this book? A: No, books generally do not come with a warranty. However, you may have return options if the book is defective.
- Q: Are there any prerequisites to understanding this book? A: No formal prerequisites are required. However, a basic understanding of marketing principles can enhance comprehension of the material.
- Q: How does this book compare to other pricing books? A: This book offers a unique consumer behavior focus compared to others. It integrates economic reasoning with practical examples.
- Q: What unique features does this edition include? A: This edition includes new topics like price wars and value-oriented pricing. These updates reflect current trends in pricing strategies.