Title
Pricing: Segmentation And Analytics (Marketing Strategy Collection)
Delivery time: 8-12 business days (International)
Pricing Analytics Uses Historical Sales Data With Mathematical Optimization To Set And Update Prices Offered Through Various Channels In Order To Maximize Profit. A Familiar Example Is The Passenger Airline Industry, Where A Carrier May Sell Seats On The Same Flight At Many Different Prices. Pricing Analytics Practices Have Transformed The Transportation And Hospitality Industries, And Are Increasingly Important In Industries As Diverse As Retail, Telecommunications, Banking, Health Care And Manufacturing. This Book Will Guide Students And Professionals On How To Identify And Exploit Pricing Opportunities In Different Business Contexts. The First Chapter Looks At Pricing From An Economist'S Viewpoint, Beginning With The Basic Concept Of Price Elasticity And How It Differs At The Product, Firm, And Industry Levels As Well As The Short Term Versus Long Term. The Second Chapter Looks At These Same Topics, But From A More Practical Standpoint, With Examples Provided From Several Consulting Projects. The Third Chapter Is On Dynamic Pricing, With A Special Emphasis On The Most Common Application: Markdown Pricing. The Fourth Chapter Covers The New Field Of Customized Pricing Analytics, Where A Firm Responds To A Requestforbids Or Requestforproposals With A Customized Price Response. In This Situation, The Firm Will Only Have Historical Win/Loss Data And Traditional Methods Involving Price Elasticity Do Not Apply. The Final Chapter Covers The Relevant Aspects Of Behavioural Science To Pricing. Examples Include The Asymmetry Of Joy/Pain That Customers Feel In Response To Price Decreases/Increases. A Set Of Best Pricing Practices Will Be Presented That Are Based On These Behavioral Responses.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is the main focus of the book 'Pricing: Segmentation and Analytics'? A: The book focuses on pricing analytics, using historical sales data and mathematical optimization to set and update prices across various channels to maximize profit.
- Q: Who is the author of the book? A: The author of the book is Tudor Bodea.
- Q: What industries can benefit from the pricing strategies discussed in this book? A: The strategies are applicable to various industries, including transportation, hospitality, retail, telecommunications, banking, health care, and manufacturing.
- Q: How many pages does the book contain? A: The book contains 200 pages.
- Q: What is the publication date of 'Pricing: Segmentation and Analytics'? A: The book was published on September 30, 2011.
- Q: What type of binding does this book have? A: This book is available in paperback binding.
- Q: Does the book include practical examples? A: Yes, the book includes practical examples from several consulting projects to illustrate pricing concepts.
- Q: What key topics are covered in the book? A: Key topics include price elasticity, dynamic pricing, customized pricing analytics, and behavioral science related to pricing.
- Q: Is this book suitable for students and professionals? A: Yes, the book is designed to guide both students and professionals in identifying and exploiting pricing opportunities.
- Q: What condition is the book in if it's described as 'Used Book in Good Condition'? A: This description indicates that the book is pre-owned but is still in good condition for reading.