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PrideFerrell Marketing,Used
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Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materialsand Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with realworld examples, this text and its outstanding suite of supplements supply students with the knowledge and decisionmaking skills they'll need to succeed in today's competitive business environment. Topical issues including customer relationship management, supply chain management, the latest ecommerce models, and the current reevaluation of dotcoms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.