Title
Primalbranding: Create Belief Systems That Attract Communities
Delivery time: 8-12 business days (International)
Whether You'Re Leading An Advertising Agency, A Fortune 500 Company, A Middle School, Or A Political Movement, You Need To Read This Book. Daniel H. Pink, Author Of When: The Scientific Secrets Of Perfect Timingin One Of The Most Original Books Of Its Kind Ever Written, Patrick Hanlon Explains How The Most Powerful Brands Create A Community Of Believers, Revealing The Seven Components That Will Help Every Company And Marketer Capture The Public Imaginationand Seize A Bigger Slice Of The Pie.What Is The Magic Glue That Adheres Consumers To Google, Mini Cooper, And Oprah, But Not To Others? Why Do Many Brands With Great Product Innovation, Perfect Locations, Terrific Customer Experiences, And Breakthrough Advertising Fail To Get The Same Visceral Traction In The Marketplace That Brands Like Apple, Starbucks, Or Nike Have? After Years Of Working With Famous Brands Like Absolut, Ford Motor Company, Lego, Disney, Montblanc, Sara Lee, And Others, Patrick Hanlon, Senior Advertising Executive And Founder Of Thinktopia, Decided To Find The Answers. His Search Revealed Seven Definable Assets That Together Construct The Belief System That Lies Behind Every Successful Brand, Whether It'S A Product, Service, City, Personality, Social Cause, Or Movement.In Primalbranding, Hanlon Explores Those Seven Components, Known As The Primal Code, And Shows How To Use And Combine Them To Create A Community Of Believers In Which The Consumer Develops A Powerful Emotional Attachment To The Brand. These Techniques Work For Everyone Involved In Creating And Selling An Image, From Marketing Managers To Social Advocates To Business Leaders Seeking To Increase Customer Preference For New Or Existing Products. Primalbranding Presents A World Of New Possibilities For Everyone Trying To Spark Public Appealand The Opportunity To Move From Being Just Another Product On The Shelf To Becoming A Desired And Necessary Part Of The Culture.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
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Frequently Asked Questions
- Q: What is the main theme of 'Primalbranding'? A: 'Primalbranding' explores how successful brands create belief systems that attract communities, focusing on seven components that help brands engage consumers emotionally.
- Q: Who is the author of 'Primalbranding'? A: The book is authored by Patrick Hanlon, a senior advertising executive and founder of Thinktopia.
- Q: When was 'Primalbranding' published? A: 'Primalbranding' was published on May 16, 2011.
- Q: What is the format of the book? A: The book is available in a paperback format.
- Q: How many pages does 'Primalbranding' have? A: 'Primalbranding' contains a total of 272 pages.
- Q: What condition is the book in? A: 'Primalbranding' is available as a new book.
- Q: What type of readers will benefit from this book? A: Marketing managers, business leaders, and social advocates will find valuable insights in 'Primalbranding' to enhance their public appeal and customer engagement.
- Q: What are the seven components discussed in the book? A: The book identifies seven definable assets that create a brand's belief system, collectively known as the primal code.
- Q: Is 'Primalbranding' suitable for beginners in marketing? A: Yes, 'Primalbranding' is suitable for both beginners and experienced marketers, offering insights that can be easily understood and applied.
- Q: Can 'Primalbranding' help in brand development? A: 'Primalbranding' provides strategies and techniques that can assist in developing a brand’s community and emotional connection with consumers.