Title
Primer Of Public Relations Research
Delivery time: 8-12 business days (International)
Thousands Of Public Relations (Pr) Students And Professionals Have Relied On This Authoritative Text To Understand The Key Role Of Research In Planning And Evaluating Pr Campaigns. Revised And Expanded To Reflect Today'S Emphasis On Standardsbased Practice, The Third Edition Has A Heightened Emphasis On Setting Baselines, Creating Benchmarks, And Assessing Progress. Stacks Presents Stepbystep Guidelines For Using A Wide Range Of Qualitative And Quantitative Methods To Track Output, Outtakes, And Outcomes, And Shows How To Present Research Findings Clearly To Clients. Every Chapter Features Review Questions And A Compelling Practice Problem. Powerpoint Slides For Use In Teaching Are Provided At The Companion Website. Instructors Requesting A Desk Copy Also Receive A Supplemental Instructor'S Manual With A Test Bank, Suggested Readings, And Case Studies.New To This Edition:*Chapter On Standardization, Moving Beyond The Prior Edition'S Focus On Best Practices.*Chapter On Different Types Of Data Sets, With Attention To The Advantages And Disadvantages Of Using Big Data.*Addresses The Strategic Use Of Key Performance Indicators.*Covers The Latest Content Analysis Software.Pedagogical Features:*Each Chapter Opens With A Chapter Overview And Concludes With Review Questions.*Endofchapter Practice Problems Guide Readers To Implement What They Have Learned In A Pr Project.*Appendix Provides A Dictionary Of Public Relations Measurement And Research Terms.*Supplemental Instructor'S Manual And Powerpoint Slides.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.