Title
Primer of Visual Literacy,New
Delivery time: 8-12 business days (International)
This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student 'knows' but cannot yet 'read.'Responding to the need she so clearly perceives, Ms. Dondis, a designer and teacher of broad experience, has provided a beginning text for art and design students and a basic text for all other students; those who do not intend to become artists or designers but who need to acquire the essential skills of understanding visual communication at a time when so much information is being studied and transmitted in nonverbal modes, especially through photography and film. Understanding through seeing only seems to be an obviously intuitive process. Actually, developing the visual sense is something like learning a language, with its own special alphabet, lexicon, and syntax. People find it necessary to be verbally literate whether they are 'writers': or not; they should find it equally necessary to be visually literate, 'artists' or not. This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student 'knows' but cannot yet 'read.' The analogy provides a useful teaching method, in part because it is not overworked or too rigorously applied. This method of learning to see and read visual data has already been proved in practice, in settings ranging from Harlem to suburbia. Appropriately, the book makes some of its most telling points through visual means. Numerous illustrated examples are employed to clarify the basic elements of design (teach an alphabet), to show how they are used in simple syntactic combinations ('See Jane run.'), and finally, to present the meaningful synthesis of visual information that is a finished work of art (the apprehension of poetry...).
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of 'Primer of Visual Literacy'? A: 'Primer of Visual Literacy' focuses on teaching students the interconnected arts of visual communication, presenting visual language as a native form of understanding rather than a foreign concept.
- Q: Who is the author of this book? A: The author of 'Primer of Visual Literacy' is Donis A. Dondis, a designer and educator with extensive experience in art and design.
- Q: What is the publication date of this book? A: 'Primer of Visual Literacy' was published on September 15, 1973.
- Q: How many pages does this book have? A: The book contains 206 pages.
- Q: What type of binding does this book have? A: 'Primer of Visual Literacy' is available in paperback binding.
- Q: Is this book suitable for beginners? A: Yes, this book is designed as a beginning text for art and design students, making it suitable for beginners as well as for those who want to understand visual communication.
- Q: Can this book help non-artists? A: Absolutely. The book is intended not only for artists but also for anyone who needs to acquire essential skills in understanding visual communication.
- Q: What edition of 'Primer of Visual Literacy' is available? A: This book is available in its first edition.
- Q: Does the book include illustrated examples? A: Yes, 'Primer of Visual Literacy' includes numerous illustrated examples to clarify basic elements of design and visual communication.
- Q: What is the main teaching method used in this book? A: The book employs a method of learning to see and read visual data, presenting visual communication in an intuitive way, similar to learning a language.