PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders,Used

PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders,Used

SKU: SONG1419593307 In Stock
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Delivery time: 3-5 business days (USA)
Delivery time: 8-12 business days (International)
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Baby boomers are the largest and wealthiest demographic and at the peak of their spending power. What marketing and sales professionals might not realize is that the majority of this spending power is wielded by women ages 5075. They are the healthiest, wealthiest, most educated, active, and influential generation of women in history. Marti Barletta, the premier expert on marketing to women, calls them PrimeTime Women because not only are they in the prime of their lives, they also are the prime target for most marketers.In her new book PrimeTime Women, Marti Barletta provides the only comprehensive resource on the market for readers searching for practical applications to get into the minds, souls, hearts, and wallets of this influential demographic. This handson approach delivers strategic thinking and tactical ideas geared toward understanding and leveraging this enormously influential market.Features:* An inside look at what makes PrimeTime Women tick* Neverbefore published research, developed in partnership with agency powerhouse DDB* Strategic thinking, planning, and tips from marketers who have successfully targeted PrimeTime Women

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Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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