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A general overview of the practical skills needed by present and future agribusiness managers to successfully and effectively manage any agribusiness enterprise! Today's agribusiness system is posed for another period of rapid change. The recent past has brought major changes in many economic and technological relationships. This comprehensive volume is based on the idea that the future belongs to those business managers who can adapt their firms to meet the new challenges of a changing marketplace. The authors have designed a straightforward, easytoread introduction that emphasizes the application of basic, practical management skills to marketing, demand analysis, forecasting, production economics, finance, and personnel.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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