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Readers interested in an overview of marketing strategies and techniques.Learn how to create value and gain loyal customers.Principles of Marketing helps current and aspiring marketers master todays key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customervalue framework, the book helps readers understand how to create value and gain loyal customers.The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and hightech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, its packed with new stories and examples illustrating how companies employ technology to gain competitive advantagefrom traditional marketing allstars such as P&G and McDonalds to newage digital competitors such as Apple and Google.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
I was disappointed with this book. The content is pretty basic and didn't go into depth like I hoped it would. It arrived quickly, but I don't think it was worth the price for me. Maybe better for a complete newbie?
S
Sofia Gomez
Not What I Expected
I was disappointed with this book. The content is pretty basic and didn't go into depth like I hoped it would. It arrived quickly, but I don't think it was worth the price for me. Maybe better for a complete newbie?
S
Sofia Gomez
Not What I Expected
I was disappointed with this book. The content is pretty basic and didn't go into depth like I hoped it would. It arrived quickly, but I don't think it was worth the price for me. Maybe better for a complete newbie?
M
Mike Johnson
Useful but Somewhat Dated
The book covers a lot of important topics in marketing, but some sections feel a bit outdated. I still found it helpful for my studies, but I wish there were more recent case studies included. Worth the read if you're starting out in marketing!
M
Mike Johnson
Useful but Somewhat Dated
The book covers a lot of important topics in marketing, but some sections feel a bit outdated. I still found it helpful for my studies, but I wish there were more recent case studies included. Worth the read if you're starting out in marketing!
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