Title
Principles Of Marketing Engineering And Analytics
Delivery time: 8-12 business days (International)
The 21St Century Business Environment Demands More Analysis And Rigor In Marketing Decision Making. And The Business Press Is Abuzz With The Wonders Of Analytics. Increasingly, Marketing Decision Making Is Becoming Like Design Engineering Putting Together Concepts, Data, Analyses, And Simulations To Learn About The Marketplace (Analytics) And To Design Effective Marketing Plans (Engineering). While Many View Traditional Marketing As Art And Some View It As Science, The New Marketing Increasingly Looks Like Engineering (That Is, Combining Art And Science To Solve Specific Problems). We Offer An Accessible Overview Of The Most Widely Used Marketing Engineering And Analytics Concepts And Tools And Show How They Drive The Collection Of The Right Data And Information To Perform The Right Analyses To Make Better Marketing Plans, Better Product Designs, And Better Marketing Decisions. We Have Designed This Book Primarily For The Business School Student Or Marketing Manager, Who, With Minimal Background And Technical Training, Must Understand And Employ The Basic Tools And Models Associated With Marketing Engineering And Analytics.The Interested Reader Can Go Beyond The Conceptual Material In This Book And Learn How To Apply These Concepts Using The Software Tools, Cases And Exercises Available At Www.Decisionpro.Biz. That Material, In Concert With The Descriptions Here Will Both Inform The Reader And Translate The Concepts Here Into Contextspecific Decisions And Actions.
By changing our most important processes and
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.