Title
Principles of Service Marketing and Management,Used
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Aimed at courses in undergraduate Service Marketing and Management, this clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management context. It emphasizes the fact that service organizations differ in many important respects from manufacturing businesses, requiring a distinctive approach to planning and implementing marketing strategy. Coverage is comprised of 16 chapters and 12 short to mediumlength cases that let readers apply what theyve learned to realworld settings and fully understand the complexities of service managementincluding the interactions between marketing, operations, and human resources.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has four hundred thirty-two pages. It provides a comprehensive overview of service marketing and management.
- Q: What is the binding type of 'Principles of Service Marketing and Management'? A: The binding type is hardcover. This ensures durability and longevity for frequent use.
- Q: What are the dimensions of this book? A: The dimensions are eight point six six inches in length, zero point seven nine inches in width, and eleven point one four inches in height.
- Q: Who is the author of this book? A: The author is Lauren K. Wright. She provides insights into the complexities of service management.
- Q: What is the main focus of this book? A: The book focuses on service marketing and management. It integrates marketing issues within a broader management context.
- Q: Is this book suitable for undergraduate students? A: Yes, it is aimed at undergraduate courses in service marketing and management. It's designed to be clear and accessible for students.
- Q: What kind of case studies does the book include? A: The book includes twelve short- to medium-length cases. These allow readers to apply their knowledge to real-world situations.
- Q: What topics are covered in this book? A: The book covers sixteen chapters that explore various aspects of service marketing and management.
- Q: Does the book discuss the differences between service and manufacturing businesses? A: Yes, it emphasizes the differences between service organizations and manufacturing businesses. This distinction is crucial for effective marketing strategies.
- Q: Does this book provide practical applications for readers? A: Yes, it includes case studies that help readers understand and apply concepts in real-world settings.
- Q: How should I care for this hardcover book? A: To care for the book, keep it in a dry place and avoid exposing it to moisture. This will help maintain its condition.
- Q: Is there a warranty or return policy for this book? A: Typically, books have a return policy that allows returns within a specified period if they are in new condition. Check with the retailer for specific details.
- Q: What should I do if the book arrives damaged? A: If the book arrives damaged, contact the seller immediately to report the issue and request a replacement or refund.
- Q: Can I use this book for a graduate-level course? A: While the book is primarily aimed at undergraduates, it may also be useful for graduate students seeking foundational knowledge in service marketing.
- Q: Is the content of this book suitable for professionals in the field? A: Yes, the book offers insights that are valuable for professionals in service marketing and management.