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Discusses the visual language that the materials, media, and processes createWith informative text and specially commissioned fullcolor photographs, Print and Production Finishes for Bags, Labels, and Point of Purchase shows the different effects that can be created, and the key print and production techniques used to achieve them. Work across all budgets and production/print runs is explored, revealing the skills and techniques that work to grab the target audiences attention.Print and Production Finishes for Bags, Labels, and Point of Purchase is an indispensable ideas sourcebook and practical guide to the finishes, surface graphics, detailing, and materials that help make bags and labels stand out from the crowdincluding foil blocking, pigment blocking, thermography, varnishing, laminating, embossing, debossing, diecutting and lasercutting; specialist inks, including metallics and fluorescents; different paper stocks and other materials; lenticular printing, and so on. By analyzing the best in the business, this book gives readers a thorough understanding of materials, and of the print and production finishes that can be applied to any job.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
This book has a lot of useful info about finishes for bags and labels, but I was hoping for more advanced techniques. It's a solid starting point, though, especially if you're new to the game.
L
Liam O'Connor
Informative but Slightly Basic
This book has a lot of useful info about finishes for bags and labels, but I was hoping for more advanced techniques. It's a solid starting point, though, especially if you're new to the game.
L
Liam O'Connor
Informative but Slightly Basic
This book has a lot of useful info about finishes for bags and labels, but I was hoping for more advanced techniques. It's a solid starting point, though, especially if you're new to the game.
R
Raj Patel
Decent Guide, But Missing Some Details
While the book covers a range of finishes, I was really hoping for more specific examples of each type. Some sections felt a little thin. Still, it’s a decent guide to have on hand!
R
Raj Patel
Decent Guide, But Missing Some Details
While the book covers a range of finishes, I was really hoping for more specific examples of each type. Some sections felt a little thin. Still, it’s a decent guide to have on hand!
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
