Title
Private Label Brands Are A Threat For High Value Manufacturer'S Brands Such As 'Charmin'!: An Investigation Of Procter & Gamble',Used
Delivery time: 8-12 business days (International)
Master's Thesis from the year 2007 in the subject Business economics Offline Marketing and Online Marketing, grade: 1.0, University of Sunderland, language: English, abstract: This research project presents the outcomes of a case study analysis of Procter and Gamble's operations in the disposable paper industry, focussing on consumer buying behaviour, branding and pricing as strategic elements in marketing. The dynamics of the industry, as well as challenges faced by manufacturers towards the growing threat of private label brands will be outlined. Procter & Gamble, founded in 1837 is a global manufacturer of consumer goods operating in more than 80 countries with over 110,000 employees. It started its operation in Germany in1960 and is ranked third in the disposable paper industry regarding market share. After introducing the nature of consumer behaviour, and its linkage to Procter & Gamble's strategic marketing activities, an extensive literature review will be given. The research topic is put in a conceptual and theoretical context by examining literature about the strategic, the operational dimension relevant to this piece of work. The author defined the appropriate methodology and research design, necessary to achieve the research objectives of this study. Firstly, strategic marketing changes and the dynamics of the disposable paper industry were critically analysed based on secondary data. Secondly, the gathered primary data will be presented and discussed in order to identify consumer buying behaviour concerning a product's pricing and branding strategy. Thirdly, conclusions were drawn about P & G's success or failure in the industry, supported by Porter's five forces model. The development of the company's 'value pricing strategy' will be outlined based on secondary data. Concluding, it can be said that an effective marketing strategy considering high value manufacturer's brands is crucial for achieving a sustainable competitive pos
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.