Title
Private Label Strategy: How to Meet the Store Brand Challenge,New
Delivery time: 8-12 business days (International)
As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and Procter & Gamble now compete with their largest customers: major retail chains like Carrefour, CVS, Tesco, and WalMart. The growth in private labels has huge implications for managers on both sides. Yet, brand manufacturers still cling to their outdated assumptions about private labels. In Private Label Strategy: How to Meet the Store Brand Challenge, Nirmalya Kumar and JanBenedict E.M. Steenkamp describe the new strategies for private labels that retailers are using, and challenge brand manufacturers to develop an effective response. Most important, they lay out actionable strategies for competing against or collaborating with private label purveyors. Packed with detailed international case studies, valuable visuals, and handson tools, Private Label Strategy enables managers to navigate profitably in this radically altered landscape.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
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Frequently Asked Questions
- Q: What is the main focus of 'Private Label Strategy'? A: 'Private Label Strategy' primarily focuses on the evolving dynamics between retailers and manufacturers in the context of private label brands. It discusses how retailers are transforming private labels into competitive brands and outlines strategies for manufacturers to respond effectively.
- Q: Who are the authors of this book? A: The book is authored by Nirmalya Kumar and Jan-Benedict E.M. Steenkamp, both of whom are respected figures in the field of marketing and brand management.
- Q: What insights does the book provide for brand manufacturers? A: 'Private Label Strategy' offers actionable strategies for brand manufacturers to compete against or collaborate with private label retailers, highlighting the need for updated approaches in a changing market.
- Q: What type of case studies are included in the book? A: The book includes detailed international case studies that illustrate the strategies and challenges faced by both retailers and manufacturers in the private label landscape.
- Q: What is the condition of the book being sold? A: The book is listed as 'Used Book in Good Condition', indicating that it may show some signs of wear but is still in a satisfactory state for reading.
- Q: What is the publication date of 'Private Label Strategy'? A: 'Private Label Strategy' was published on February 13, 2007.
- Q: How many pages does the book contain? A: The book contains a total of 288 pages, providing a comprehensive exploration of private label strategies.
- Q: What is the binding type of this book? A: The book is available in hardcover binding, which is typically more durable and suitable for long-term use.
- Q: Is this book suitable for students studying management? A: Yes, 'Private Label Strategy' is categorized under Management, making it a suitable resource for students and professionals interested in brand management and retail strategies.
- Q: What are the key features of 'Private Label Strategy'? A: Key features of the book include actionable strategies for competing with private labels, detailed case studies, valuable visuals, and hands-on tools for managers in the retail and manufacturing sectors.