Title
Private Label Strategy: How to Meet the Store Brand Challenge,New
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As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and Procter & Gamble now compete with their largest customers: major retail chains like Carrefour, CVS, Tesco, and WalMart. The growth in private labels has huge implications for managers on both sides. Yet, brand manufacturers still cling to their outdated assumptions about private labels. In Private Label Strategy: How to Meet the Store Brand Challenge, Nirmalya Kumar and JanBenedict E.M. Steenkamp describe the new strategies for private labels that retailers are using, and challenge brand manufacturers to develop an effective response. Most important, they lay out actionable strategies for competing against or collaborating with private label purveyors. Packed with detailed international case studies, valuable visuals, and handson tools, Private Label Strategy enables managers to navigate profitably in this radically altered landscape.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of this book? A: The book has two hundred eighty-eight pages. It provides detailed insights into private label strategies in the retail sector.
- Q: What binding type does this book have? A: This book is hardcover. The durable binding is designed to withstand frequent use and maintain its condition.
- Q: Who are the authors of this book? A: The authors are Nirmalya Kumar and Jan-Benedict E.M. Steenkamp. They are experts in marketing and brand strategy.
- Q: What is the size of the book? A: The book measures six point four two inches in length, one point one inches in width, and nine point two one inches in height. These dimensions make it easy to handle.
- Q: What category does this book fall into? A: This book is categorized under Management. It focuses on strategies for competing with private labels in retail.
- Q: How can I effectively use this book? A: You can use this book as a resource for understanding private label dynamics. It is suitable for managers and marketers looking to adapt their strategies.
- Q: Is this book suitable for beginners in retail management? A: Yes, this book is suitable for beginners. It offers foundational concepts as well as advanced strategies for brand managers.
- Q: What type of reader would benefit from this book? A: Managers and marketers in the retail industry will benefit greatly from this book. It provides actionable insights for navigating brand challenges.
- Q: How do I care for this hardcover book? A: To care for the book, store it in a dry place and avoid direct sunlight. This will help preserve its condition over time.
- Q: Is this book safe for all audiences? A: Yes, this book is safe for all audiences. It contains professional insights and case studies without any inappropriate content.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or exchange. Most retailers have return policies in place.
- Q: How long will it take to receive this book after ordering? A: Delivery times vary, but it typically takes between five to seven business days. Check with the retailer for specific shipping options.
- Q: Can I find similar books on this topic? A: Yes, you can find similar books in the Management category. Look for titles focused on brand strategy and retail marketing.
- Q: What are the key themes discussed in this book? A: Key themes include private label strategies, competition with retailers, and actionable management responses. These insights are backed by case studies.
- Q: Is this book a good resource for academic purposes? A: Yes, this book is a good resource for academic purposes. It provides valuable case studies and practical strategies relevant to business studies.
- Q: Does this book include visuals or graphics? A: Yes, the book includes valuable visuals that enhance the understanding of private label strategies and market dynamics.