Problema interpretatsii inoyazychnoy reklamy: Sposoby interpretatsii (Russian Edition),Used

Problema interpretatsii inoyazychnoy reklamy: Sposoby interpretatsii (Russian Edition),Used

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SKU: DADAX3659367478
Brand: LAP Lambert Academic Publishing
Condition: New
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V sovremennykh usloviyakh stremitel'nogo razvitiya massovykh mezhkul'turnykh kommunikatsiy i informatsionnykh tekhnologiy vsye bol'shee znachenie dlya adekvatnogo vospriyatiya priobretaet korrektnaya interpretatsiya inoyazychnogo teksta, v tom chisle i reklamnogo. Nastoyashchaya monografiya predstavlyaet soboy kompleksnoe issledovanie, napravlennoe na izuchenie mekhanizma interpretatsii inoyazychnogo reklamnogo teksta. Reklamnyy tekst rassmatrivaetsya kak osobaya raznovidnost' mediateksta, kak edinstvo verbal'nogo, vizual'nogo i zvukovogo komponentov. V rabote predprinyata popytka opisaniya nekotorykh sposobov peredachi reklamnykh mediatekstov s odnogo yazyka na drugoy na primere angliyskogo i russkogo yazykov. Kniga orientirovana na shirokuyu auditoriyu, interesuyushchuyusya kak inostrannym yazykom, tak i reklamnym biznesom. Krome togo, dannaya monografiya mozhet byt' poleznoy dlya studentov i aspirantov yazykovykh fakul'tetov, drugikh gumanitarnykh spetsial'nostey, a takzhe dlya vsekh izuchayushchikh angliyskiy i russkiy yazyki samostoyatel'no.

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