Title
Problematik des Imagetransfers als Instrument des RetroMarketing aus Sicht einer Historischen Brand Community am Beispiel des ",Used
Delivery time: 8-12 business days (International)
Bachelorarbeit aus dem Jahr 2010 im Fachbereich BWL Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, Universitt der Bundeswehr Mnchen, Neubiberg (Institut fr Management marktorientierter Wertschpfungsketten), Sprache: Deutsch, Abstract: Die Zukunft des Marketing liegt [auch] in seiner Vergangenheit" (Brown 1999, S. 365). Fr die Ansprache von potentieller Kundschaft lassen sich MarketingExperten immer wieder neue Methoden und Ideen einfallen, um fr Kunden Anreize fr eine Kaufaktion zu schaffen. Eine Mglichkeit bietet der Einsatz von RetroMarketingManahmen, die mit Hilfe von visuellen und akustischen Instrumenten auf die positiven Erinnerungen der Kunden aus der Kindeheit oder Jugend abzielen. Gegenstand dieser Ausarbeitung ist die Betrachtung von RetroMarketingManahmen in der Automobilbranche. Dafr wird in Kapitel 2 zunchst ausfhrlich auf die Konzeption des Ret roMarketing eingegangen. Der Fokus der vorliegenden Arbeit liegt auf der Darstellung von MarketingInstrumenten, speziell dem Image/Markentransfer. Unternehmen versuchen mit Hilfe von etablierten Marken eine bertragung des Images auf ein neues Produkt zu erzielen. Der Erfolg eines solchen Imagetransfers soll aus der Sicht einer Historischen Brand Community bewertet werden. Brand Communities sind Gemeinschaften, die sich um eine Marke bilden. Kunden versammeln sich insbesondere mit Hilfe der virtuellen Welt in Gemeinschaf ten, um sich ber die Marke ihres Interesses auszutauschen. Die klassische Verbindung zwi schen Hndler und Konsumenten wird um die Mglichkeit des Austausches der Kunden un tereinander ergnzt. The link is more important than the thing" postuliert Cova und deutet auf die Bedeutsamkeit der Interaktionen zwischen den Kunden hin. Kapitel 3 soll daher das Phnomen von Brand Communities vorstellen, ergnzt um eine Abgrenzung zu den bestehenden Definitionen und Dimensionen. Um den Nachweis fr den Erfolg des Imagetransfers darlegen
By changing our most important processes and
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.