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Producing Bollywood: Inside the Contemporary Hindi Film Industry,Used
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Producing Bollywood offers an unprecedented look inside the social and professional worlds of the Mumbaibased Hindi film industry and explains how it became 'Bollywood,' the global film phenomenon and potent symbol of India as a rising economic powerhouse. In this rich and entertaining ethnography Tejaswini Ganti examines the changes in Hindi film production from the 1990s until 2010, locating them in Hindi filmmakers' efforts to accrue symbolic capital, social respectability, and professional distinction, and to manage the commercial uncertainties of filmmaking. These efforts have been enabled by the neoliberal restructuring of the Indian state and economy since 1991. This restructuring has dramatically altered the country's media landscape, which quickly expanded to include satellite television and multiplex theaters. Ganti contends that the Hindi film industry's metamorphosis into Bollywood would not have been possible without the rise of neoliberal economic ideals in India. By describing dramatic transformations in the Hindi film industry's production culture, daily practices, and filmmaking ideologies during a decade of tremendous social and economic change in India, Ganti offers valuable new insights into the effects of neoliberalism on cultural production in a postcolonial setting.
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- Q: What is the main focus of 'Producing Bollywood'? A: 'Producing Bollywood' examines the social and professional dynamics of the Hindi film industry in Mumbai, exploring its transformation into the global phenomenon known as Bollywood.
- Q: Who is the author of 'Producing Bollywood'? A: The book is authored by Tejaswini Ganti, a scholar who provides insights into the Hindi film industry's evolution from the 1990s to 2010.
- Q: When was 'Producing Bollywood' published? A: 'Producing Bollywood' was published on March 7, 2012.
- Q: How many pages does 'Producing Bollywood' have? A: 'Producing Bollywood' contains 440 pages, offering an in-depth exploration of the subject.
- Q: What type of binding does the book have? A: 'Producing Bollywood' is available in paperback binding, making it accessible and easy to handle.
- Q: What are the key themes discussed in the book? A: The book discusses themes such as neoliberal economic restructuring, cultural production, and the social changes in the Hindi film industry.
- Q: Is 'Producing Bollywood' suitable for academic study? A: Yes, 'Producing Bollywood' is suitable for academic study, particularly in fields like film studies, cultural studies, and sociology.
- Q: Does the book provide insights into the impact of neoliberalism? A: 'Producing Bollywood' offers valuable insights into how neoliberalism has shaped the cultural production and practices within the Hindi film industry.
- Q: What kind of research methodology does Tejaswini Ganti employ in the book? A: Tejaswini Ganti uses ethnographic research methods to explore the production culture and ideologies in the Hindi film industry.
- Q: Can I find this book in libraries or bookstores? A: 'Producing Bollywood' should be available in both libraries and bookstores, given its significance in the study of contemporary Indian cinema.