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Product Innovation and Technology Strategy,New
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Achieve dominance in the marketplace by implementing a product innovation strategy to guide your companys product innovation efforts, investment decisions and resource allocation. Worldrenown innovation experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett lead you through a powerful executive framework for developing and implementing a product innovation strategy, complete with numerous examples and useful tips. The authors offer a comprehensive guide to help companies develop and implement an effective product innovation strategy. Emphasis is placed on selecting strategic arenas, developing attack plans and determining the resource commitments needed to successfully deploy your innovation strategy. This book, complete with a rich set of reallife examples, brings together the salient points of effective product innovation and strategic management to direct your innovation efforts. For more information, visit: www.stagegate.com
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'Product Innovation and Technology Strategy'? A: The book focuses on implementing a product innovation strategy to guide companies in their product innovation efforts, investment decisions, and resource allocation.
- Q: Who are the authors of this book? A: The authors are world-renowned innovation experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett.
- Q: What type of framework does the book provide? A: It provides a powerful executive framework for developing and implementing a product innovation strategy, including numerous examples and useful tips.
- Q: How many pages does the book contain? A: The book contains a total of 272 pages.
- Q: What is the publication date of 'Product Innovation and Technology Strategy'? A: The book was published on September 4, 2009.
- Q: What is the condition of the book being sold? A: The book is in brand new condition.
- Q: Is there a specific category that this book falls into? A: Yes, the book falls under the category of Management.
- Q: What binding type does the book have? A: The book is available in paperback binding.
- Q: What can readers expect to learn from this book? A: Readers can expect to learn how to select strategic arenas, develop attack plans, and determine resource commitments needed for successful innovation strategies.
- Q: Where can more information about the book be found? A: More information can be found at www.stage-gate.com.