Title
Product Placement In Hollywood Films: A History
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This Is The History Of Advertising In Motion Pictures From The Slide Ads Of The 1890S To The Common Practice Of Product Placement In The Present. Initially, Product Placement Was Seen As A Somewhat Sleazy Practice And Also Faced Opposition From The Film Industry Itself; It Has Grown Dramatically In The Past 25 Years. From Maillard'S Chocolates Advertising With A Shot Of Cardinal Richelieu Enjoying A Hot Cup Of Cocoa In 1895, To Product Placements In 2002'S Minority Report, For Which Advertisers Were Rumored To Have Paid $25 Million, This Book Explores The Developing Union Of Corporate America And Hollywood.This Work Addresses Such Topics As Television'S Conditioning Of Filmgoers To Accept Commercials, Companies' Donation Of Props, The Debate About Advertising Such Activities As Smoking And Drinking In Films, And Product Displacement, Or Demands By Companies To Keep Their Products Absent From Unpopular Or Controversial Films. Film Stills And A Bibliography Complete The Book.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of this book? A: This book contains two hundred fifty pages. It provides a comprehensive exploration of product placement in Hollywood films.
- Q: What is the binding type of this book? A: The book is available in paperback binding. This makes it lightweight and easy to handle.
- Q: What are the dimensions of this book? A: The book measures six inches in length, zero point five one inches in width, and nine point zero two inches in height. These dimensions make it a convenient size for reading.
- Q: How do I read this book? A: You can read this book like any other paperback. It is suitable for anyone interested in the history of advertising in film.
- Q: Is this book suitable for beginners in film studies? A: Yes, this book is suitable for beginners. It provides a historical perspective on advertising in films, making it accessible to newcomers.
- Q: What themes are covered in this book? A: The book covers themes such as the evolution of product placement and its acceptance in the film industry. It also discusses advertising controversies.
- Q: How should I store this book? A: Store this book in a cool, dry place to preserve its condition. Keep it away from direct sunlight to prevent fading.
- Q: Can I clean the cover of this book? A: Yes, you can gently wipe the cover with a soft, dry cloth. Avoid using water or cleaning products that could damage the cover.
- Q: How do I ensure this book lasts a long time? A: To ensure longevity, handle the book with care and store it upright on a shelf. Avoid bending the spine.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or exchange. Most sellers have policies for damaged items.
- Q: Is there a warranty on this book? A: Typically, there is no warranty on books. However, check with the seller regarding their return policy for specific details.
- Q: What should I do if I need to return this book? A: Follow the seller's return policy instructions. Usually, you’ll need to provide proof of purchase and return the book in its original condition.
- Q: Is there a digital version of this book available? A: Yes, a digital version is often available. Check with the publisher or retailer for options.
- Q: Are there any similar books on product placement? A: Yes, there are several books covering similar topics. Look for titles that discuss advertising in films or marketing strategies.
- Q: Who is the author of this book? A: The author of this book is Kerry Segrave. He provides insights into the history of advertising in cinema.