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Product Research Rules: Nine Foundational Rules for Product Teams to Run Accurate Research that Delivers Actionable Insight,Used
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Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weekseasily, cheaply, and without compromising quality.Drawing from decades of experience in product development, the authors lay out nine simple rules that combine user research, market research, and product analytics to quickly discover insights and build products customers truly need. Recognize and avoid common research pitfalls Switch to the insightmaking mindset that underlies all successful research efforts Find out how to look at data, formulate the right questions, and pick the right research method Learn interview techniques and research skills Analyze for insights collaboratively while avoiding bias Inspire action with your insights through powerful presentations and prototypes Learn how to involve a wide variety of stakeholders in research, from developers to executives Discover how you can make research a habit, not a oneoff effort
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of the book 'Product Research Rules'? A: The book focuses on providing foundational rules for product teams to conduct effective product research that delivers actionable insights.
- Q: Who are the authors of 'Product Research Rules'? A: The authors are Aras Bilgen, C. Todd Lombardo, and Michael Connors, who bring decades of experience in product development.
- Q: What are some key benefits of reading this book? A: Readers will learn how to conduct product research easily and affordably, avoid common pitfalls, and engage stakeholders effectively.
- Q: Is this book suitable for beginners in product research? A: Yes, the book is designed to be practical and accessible, making it suitable for beginners as well as experienced researchers.
- Q: What specific skills does the book teach for conducting research? A: It covers skills such as interview techniques, data analysis, and how to formulate the right research questions.
- Q: How long does it take to implement the research methods outlined in the book? A: The authors suggest that teams can conduct effective product research within a couple of weeks.
- Q: What is the binding type of 'Product Research Rules'? A: The book is available in paperback binding.
- Q: When was 'Product Research Rules' published? A: It was published on December 15, 2020.
- Q: How many pages does 'Product Research Rules' contain? A: The book contains 258 pages.
- Q: What category does this book fall under? A: It falls under the category of Industrial & Product Design.