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Production Culture: Industrial Reflexivity and Critical Practice in Film and Television,Used
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In Production Culture, John Thornton Caldwell investigates the cultural practices and belief systems of Los Angelesbased film and video production workers: not only those in prestigious positions such as producers and directors but also many belowtheline laborers, including gaffers, editors, and camera operators. Caldwell analyzes the narratives and rituals through which workers make sense of their labor and critique the film and TV industry as well as the culture writ large. As a selfreflexive industry, Hollywood constantly exposes itself and its production processes to the public; workers ideas about the industry are embedded in their daily practices and the media they create. Caldwell suggests ways that scholars might learn from the industrys habitual selfscrutiny.Drawing on interviews, observations of sets and workplaces, and analyses of TV shows, industry documents, economic data, and promotional materials, Caldwell shows how film and video workers function in a transformed, postnetwork industry. He chronicles how workers have responded to changes including media convergence, labor outsourcing, increasingly unstable labor and business relations, new production technologies, corporate conglomeration, and the proliferation of usergenerated content. He explores new struggles over authorship within collective creative endeavors, the way that branding and syndication have become central business strategies for networks, and the viral use of industrial selfreflexivity to motivate consumers through DVD bonus tracks, behindthescenes documentaries, and makingofs. A significant, ontheground analysis of an industry in flux, Production Culture offers new ways of thinking about media production as a cultural activity.
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