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Product Description Claudius Paul zeigt, dass Verstndnisbarrieren der InternetNutzer und ihre begrenzte Auskunftsbereitschaft einen engen Rahmen fr Dialogtechniken in Produktberatungssystemen stecken und Methoden mittlerer Komplexitt fr die Marktforschung am geeignetsten sind. From the Back Cover Produktberatungssysteme im Internet ermitteln ber einen Kundendialog die Wnsche der OnlineBesucher und schlagen dann passende Produkte vor. OnlineHndlern dienen Produktberatungssysteme als Verkaufshilfe und als Mittel zur Kundenbindung, und Herstellern von Gtern und Dienstleistungen ffnen sie einen Zugang zu aktuellen, stetigen Marktforschungsinformationen. Claudius Paul untersucht, welche Methoden fr die Produktpolitik der Hersteller die besten Marktforschungsergebnisse ermglichen. Er analysiert das Erhebungsfeld und errtert alternative Dialogtechniken, Praxisbeispiele und besondere Chancen und Risiken fr die Datenqualitt. Anschlieend vergleicht er die Eignung verschiedener Dialogtechniken empirisch in einem experimentellen Produktberatungssystem. Es wird deutlich, dass Verstndnisbarrieren der Nutzer und ihre begrenzte Auskunftsbereitschaft einen engen Rahmen fr Dialogtechniken stecken und Methoden mittlerer Komplexitt am vorteilhaftesten sind. About the Author Dr. Claudius Paul promovierte bei Prof. Dr. Snke Albers am Lehrstuhl fr Innovation, Neue Medien und Marketing der Universitt Kiel. Er ist derzeit ttig als Produktmanager fr breitbandige Inhalte beim Portal tvision der TonlineInternational AG.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
