If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Inhaltlich unvernderte Neuauflage. Sozialkampagnen fhren Unternehmen als auch nichtprofitorientierte Organisationen (NPOs) durch. Unternehmen verbinden ihr konomisches Interesse mit gesellschaftlichem Engagement, NPOs bernehmen die Instrumente des ProfitMarketings. Beide Akteure werden dabei von kritischen berlegungen begleitet. Wie viel bernahme gesellschaftlicher Verantwortung der Unternehmen ist, erlaubt"? Knnen NPOs ohne weiteres die Instrumente des ProfitMarketings anwenden? Welche Folgen hat eine Zunahme von Sozialkampagnen und welche Konsequenzen ergeben sich aus dem Wettbewerb um das immer knapper werdende Gut Aufmerksamkeit? Diese Arbeit soll zu einer richtungweisenden Weiterentwicklung der Sozialkampagnenarbeit beitragen. Sie soll Orientierung geben und zur kritischen Auseinandersetzung einladen. Das Buch richtet sich an alle, die sich mit den theoretischen Grundlagen sowohl des Sozialmarketings als auch der Sozialkampagnenarbeit beider Akteure befassen mchten. Etliche Fallbeispiele bekannter Organisationen und renommierter Unternehmen werden skizziert und analysiert und das Wissen zahlreicher Experten aus den Bereichen Sozialmarketing, NonprofitOrganisationen und Unternehmen wird herangezogen.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
