Profiles in Folly: Historys Worst Decisions and Why They Went Wrong,Used
Profiles in Folly: Historys Worst Decisions and Why They Went Wrong,Used

Profiles in Folly: Historys Worst Decisions and Why They Went Wrong,Used

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Using the same engrossing anecdotal format that has proved so popular in Profiles in Audacity, Alan Axelrod now turns to the dark side of audacious decisionmaking: those choices that, in retrospect, were shockingly wrongheaded. Although Axelrod investigates some dumb decisions by stupid people and some evil decisions by evil people, the overwhelming majority of these decisions were made by good, smart people whose poor judgment produced disastrous, often irreversible results. The 35 compelling and often poignant stories, which range from ancient times to today, include: The Trojan Horse; the Childrens Crusade; the sailing of the Titanic, and the false belief that it just couldnt sink; Edward Bernayss 1929 campaign to recruit women smokers; Neville Chamberlains appeasement of the Nazis; Ken Lays deception with Enron; and even the choice to create a New Coke and fix what wasnt broke. As with Profiles in Audacity, the deftly drawn vignettes will pique interest, satisfy curiosity, give pleasure, and present valuable lessons. And in addition to offering the same insightful analysis of the decisionmaking process, Folly also includes objective postmortems that explain what went wrong and why. These are cautionary talesalbeit with exquisite twists ranging from acerbic to horrific.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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