Profiling the Non EShopper Segments: Evidence from the Egyptian Tourism industry,Used

Profiling the Non EShopper Segments: Evidence from the Egyptian Tourism industry,Used

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As consumers become more technology savvy and online travel sales continue to boom, online retailers need to understand how to tap into this new and huge potential set of consumers and gain the benefits of its remarkable growth. Online shopping is, in general, still a new phenomenon in the Middle East. When a new technologybased product or process is still at an early stage of diffusion, only a small subset of consumers is likely to have adopted it. When nonadopters still comprise the majority of the target populations, describing all nonadopters (nononline shoppers) as a homogeneous population may be inaccurate and inappropriate. Therefor, this book provides a comprehensive framework, based on data from the Egyptian market, that identifies the factors that classify and profile Eticketing nonpurchasers into two segments: prospective purchasers and persistent nonpurchasers. The book also provides practitioners with useful insights into the development and management of marketing strategies to deal with those segments.

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Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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