Programmed Visions: Software and Memory (Software Studies),New

Programmed Visions: Software and Memory (Software Studies),New

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A theoretical examination of the surprising emergence of software as a guiding metaphor for our neoliberal world.New media thrives on cycles of obsolescence and renewal: from celebrations of cybereverything to Y2K, from the dotcom bust to the next big thingsmobile mobs, Web 3.0, cloud computing. In Programmed Visions, Wendy Hui Kyong Chun argues that these cycles result in part from the ways in which new media encapsulates a logic of programmability. New media proliferates programmed visions, which seek to shape and predicteven embodya future based on past data. These programmed visions have also made computers, based on metaphor, metaphors for metaphor itself, for a general logic of substitutability.Chun argues that the clarity offered by software as metaphor should make us pause, because software also engenders a profound sense of ignorance: who knows what lurks behind our smiling interfaces, behind the objects we click and manipulate? The combination of what can be seen and not seen, known (knowable) and not knownits separation of interface from algorithm and software from hardwaremakes it a powerful metaphor for everything we believe is invisible yet generates visible, logical effects, from genetics to the invisible hand of the market, from ideology to culture.

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Frequently Asked Questions

  • Q: What is the main topic of 'Programmed Visions: Software and Memory'? A: The book explores the emergence of software as a guiding metaphor in today's neoliberal world, examining how new media shapes our understanding of technology and culture.
  • Q: Who is the author of 'Programmed Visions'? A: The author is Wendy Hui Kyong Chun, a prominent scholar in the field of software studies.
  • Q: What is the publication date of this book? A: The book was published on January 11, 2013.
  • Q: What is the format of 'Programmed Visions'? A: The book is available in paperback format, making it accessible for reading and note-taking.
  • Q: How many pages does 'Programmed Visions' have? A: The book contains 239 pages.
  • Q: What themes are discussed in 'Programmed Visions'? A: Themes include the cycles of obsolescence in new media, the logic of programmability, and the metaphor of software in relation to culture, ideology, and market dynamics.
  • Q: Is 'Programmed Visions' suitable for beginners in software studies? A: While the book provides valuable insights, it is recommended for readers with some background in software studies or related fields to fully appreciate its theoretical discussions.
  • Q: What edition of the book is available? A: The book is a reprint edition, indicating that it has been reissued since its original publication.
  • Q: What are the key insights from 'Programmed Visions'? A: Key insights include the dual nature of software as both a guiding metaphor and a source of ignorance regarding technology's underlying complexities.
  • Q: Can I find discussions about contemporary technologies in this book? A: Yes, the book engages with contemporary technologies and their implications, such as mobile computing, cloud services, and the evolving nature of digital interfaces.