Title
Programming for TV, Radio & The Internet: Strategy, Development & Evaluation,Used
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Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, indepth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes reallife examples taken from the authors' experiences, and 250+ illustrations!
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book have? A: This book has three hundred twenty-four pages. It provides a comprehensive exploration of programming for electronic media.
- Q: What are the dimensions of this book? A: The book measures ten point twenty-four inches in length, seven point twenty-six inches in width, and zero point six inches in height.
- Q: What type of binding does this book have? A: This book is published in paperback binding. This makes it lightweight and easy to handle.
- Q: Who is the author of this book? A: The author of this book is Lynne Gross. She shares insights based on her extensive experience in the field.
- Q: What is the genre of this book? A: The genre of this book is Performing Arts. It focuses on the strategies and evaluation of programming for media.
- Q: What topics does the book cover? A: The book covers various topics including program development, scheduling, and the programming decision-making process. It provides real-life examples to illustrate these concepts.
- Q: Is this book suitable for beginners? A: Yes, this book is suitable for beginners. It explains fundamental concepts in programming for media clearly and engagingly.
- Q: Can I use this book for academic purposes? A: Yes, this book can be used for academic purposes. It serves as a resource for students studying media programming and production.
- Q: What kind of illustrations are included in the book? A: The book includes over two hundred fifty illustrations. These visuals help to clarify the concepts discussed throughout the text.
- Q: How should I store this book? A: Store this book in a cool, dry place away from direct sunlight. This will help preserve its quality and prevent damage.
- Q: Is there any specific care required for this book? A: No specific care is required for this book. Just handle it gently to maintain its condition.
- Q: What if I receive a damaged book? A: If you receive a damaged book, you should contact the seller for a replacement or refund. Most sellers have a return policy in place.
- Q: Can I return the book if I don't like it? A: Yes, you can return the book if you don't like it, depending on the seller's return policy. Be sure to check their terms.
- Q: Is this book focused on a specific media type? A: No, this book covers multiple media types including television, radio, and the internet. It provides a broad view of programming.
- Q: Are there any prerequisites to understanding this book? A: No prerequisites are necessary to understand this book. It is designed to be accessible to readers with varying levels of knowledge.