Programming for TV, Radio & The Internet: Strategy, Development & Evaluation,Used

Programming for TV, Radio & The Internet: Strategy, Development & Evaluation,Used

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Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, indepth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes reallife examples taken from the authors' experiences, and 250+ illustrations!

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main focus of 'Programming for TV, Radio & The Internet'? A: The book provides a comprehensive exploration of how program ideas are developed into marketable productions for electronic media, covering roles, responsibilities, and strategies in programming.
  • Q: Who is the author of this book? A: The author of 'Programming for TV, Radio & The Internet' is Lynne Gross.
  • Q: What topics are covered in this book? A: Topics include network relationships, syndication, sources of programming, research's role in programming decisions, audience appeals, and strategies for launching or saving programs.
  • Q: How many pages does this book have? A: The book contains 324 pages.
  • Q: What is the publication date of this book? A: The book was published on April 7, 2005.
  • Q: What type of binding does this book have? A: This edition of the book is available in paperback binding.
  • Q: Is this book suitable for beginners in media programming? A: Yes, the book is designed to be comprehensive and is suitable for both beginners and those with some experience in media programming.
  • Q: Are there any illustrations in the book? A: Yes, the book includes over 250 illustrations to support the content and enhance understanding.
  • Q: What edition of the book is available? A: This is the second edition of 'Programming for TV, Radio & The Internet'.
  • Q: What condition is the book in when purchased? A: The book is sold in new condition.