Promotional Marketing: How to Create, Implement & Integrate Campaigns that Really Work,Used

Promotional Marketing: How to Create, Implement & Integrate Campaigns that Really Work,Used

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SKU: SONG0749472464
Brand: Kogan Page
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Promotional Marketing, formerly Sales Promotion (2010), details the triedandtested methods companies use to gain competitive advantage, including offtheshelf offers, joint promotions, price promotions, premium promotions and prize promotions. This fully updated edition features the latest best practice for working in digital channels including web and mobilebased promotions.Promotional Marketing is a complete guide to planning, executing and evaluating promotional marketing campaigns covers the purpose of promotional marketing, what promotional marketing can do for businesses, the best ways to work with suppliers and how to use different techniques and implement an integrated marketing strategy.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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