Proven Strategies in Competitive Intelligence: Lessons from the Trenches,Used

Proven Strategies in Competitive Intelligence: Lessons from the Trenches,Used

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SKU: SONG0471401781
Brand: Wiley
Condition: Used
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Testedinthetrenches competitive intelligence techniques used at today's top companiesThis book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams. The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team Numerous case studies vividly illustrating cuttingedge CI techniques in action

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