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Psychological Foundations of Marketing,Used
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This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them.The book provides comprehensive coverage of:Motivation: the human needs at the root of many consumer behaviors and marketing decisions.Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape.Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion.Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans.Social behavior: the powerful role of social influence on consumption.Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this awardwinning textbook is required reading for anyone interested in this fascinating and evolving subject.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of the book? A: This book has four hundred eighty-four pages. It provides an extensive exploration of psychology's influence on marketing.
- Q: What are the dimensions of this textbook? A: The book measures six point eighty-five inches in length, one point one inches in width, and nine point sixty-nine inches in height.
- Q: What is the binding type of this book? A: This book is available in paperback binding. This makes it lightweight and easy to handle for students and professionals.
- Q: Who is the author of this textbook? A: The author of this book is Allan J. Kimmel. He is known for his expertise in marketing and consumer behavior.
- Q: What subject does this book cover? A: This book covers the psychological foundations of marketing. It includes topics like motivation, perception, decision making, and social behavior.
- Q: How do I apply the concepts from this book? A: You can apply the concepts by implementing psychological strategies in your marketing campaigns. Understanding consumer behavior enhances your marketing effectiveness.
- Q: Is this book suitable for marketing beginners? A: Yes, this book is suitable for both students and professionals. It provides a comprehensive introduction to psychology in marketing.
- Q: Can professionals benefit from reading this textbook? A: Yes, professionals can greatly benefit from this textbook. It offers advanced insights and case studies relevant to marketing practices.
- Q: What type of case studies are included in the book? A: The book includes case studies that highlight the application of psychological research in marketing. These examples are drawn from real-world scenarios.
- Q: How should I store this book for preservation? A: Store the book in a cool, dry place away from direct sunlight. This will help maintain its condition and prevent damage.
- Q: How do I clean my textbook if it gets dirty? A: To clean the book, gently wipe the cover with a damp cloth. Avoid using harsh chemicals to prevent damage.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or replacement. Ensure to keep the original packaging for the return process.
- Q: Is this book an award-winning textbook? A: Yes, this textbook is award-winning. It is recognized for its thorough examination of psychological principles in marketing.
- Q: Does the book discuss digital media's role in marketing? A: Yes, the book includes insightful analysis of digital media and new technologies. This is crucial for understanding current marketing strategies.
- Q: What makes this textbook unique compared to others? A: This textbook uniquely combines psychological concepts with practical marketing strategies. It stands out for its applied focus and critical approach.
- Q: Is this book appropriate for advanced marketing studies? A: Yes, this book is appropriate for advanced marketing studies. It offers in-depth analysis and is useful for both academic and practical applications.