Title
Psychological Foundations of Marketing,Used
Delivery time: 8-12 business days (International)
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them.The book provides comprehensive coverage of:Motivation: the human needs at the root of many consumer behaviors and marketing decisions.Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape.Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion.Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans.Social behavior: the powerful role of social influence on consumption.Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this awardwinning textbook is required reading for anyone interested in this fascinating and evolving subject.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
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Frequently Asked Questions
- Q: What is the main focus of 'Psychological Foundations of Marketing'? A: 'Psychological Foundations of Marketing' provides a critical introduction to how psychology affects marketing, branding, and consumer behavior, covering key topics such as motivation, perception, decision-making, personality, and social behavior.
- Q: Who is the author of this textbook? A: The author of 'Psychological Foundations of Marketing' is Allan J. Kimmel.
- Q: What edition is currently available? A: The currently available edition is the second edition, published on January 10, 2018.
- Q: How many pages are there in this book? A: 'Psychological Foundations of Marketing' contains 484 pages.
- Q: What type of binding does this textbook have? A: This textbook is available in paperback binding.
- Q: Is this book suitable for both students and professionals? A: Yes, the book is ideally suited for both students and professionals interested in the intersection of psychology and marketing.
- Q: What topics does the book cover related to consumer behavior? A: The book covers topics such as human motivation, perceptual selection, decision-making processes, personality insights, and the influence of social behavior on consumption.
- Q: Are there case studies included in the textbook? A: Yes, the book features case studies throughout to illustrate how psychological research can be applied in real-world marketing scenarios.
- Q: What significance does the book place on digital media? A: The textbook provides insightful analysis of the role of digital media and new technologies in shaping marketing strategies and consumer responses.
- Q: What is the condition of the book being sold? A: 'Psychological Foundations of Marketing' is sold in new condition.