Title
Public Communication Campaigns,New
Sold by Ergodebooks, an authorized reseller.
Returns accepted within 30 days | support@ergodebooks.com
Shipping Information
- Free Standard Shipping — United States only
- Processing Time: 1–3 business days
- Estimated Delivery: 3–5 business days after dispatch
- Double-boxed, fully insured & discreetly packaged
- Tracking number sent via email once dispatched
- Orders over $250 require signature upon delivery. Taxes calculated at checkout.
Returns & Refund
Returns accepted within 30 days of delivery.
Damaged or Defective Item
Free return shipping + replacement or full refund
Wrong Item Received
Free return shipping + replacement or full refund
Change of Mind
Return shipping at customer's expense · 25% restocking fee applies
Payment Option
In this new, fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, uptodate look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas. This Third Edition contains several new features. First, an expanded 'sampler' section including more recent, intriguing and controversial campaigns has been added. Second, more attention is given to specific practical implications and evaluation of campaigns, using examples from both AIDS and antidrug campaigns. Third, the book's final section introduces a variety of recent campaign dimensions including communityoriented campaigns, entertainmenteducation campaigns, and Internet/Webbased campaigns.This volume will be a valuable resource for both students and researchers in the fields of communication, journalism, public relations, mass media, advertising, and public health programs.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has four hundred forty pages. It provides a comprehensive overview of public communication campaigns.
- Q: What is the binding type of this book? A: This book is a paperback edition. The binding is designed for durability and ease of handling.
- Q: What are the dimensions of this book? A: The book measures five point seventy-five inches in length, one inch in width, and eight point seventy-five inches in height.
- Q: Who is the author of this book? A: The author of this book is Ronald E. Rice. He is known for his contributions to the field of communication.
- Q: What is the main focus of the book? A: The book focuses on public communication campaigns. It includes new theories and examples relevant to current practices.
- Q: How do I apply the concepts from this book? A: You can apply the concepts by analyzing real-world campaigns. The book provides case studies and practical implications for evaluation.
- Q: Is this book suitable for beginners? A: Yes, this book is suitable for beginners. It covers fundamental concepts in public communication campaigns.
- Q: What type of reader would benefit from this book? A: Students and researchers in communication, journalism, and public relations would benefit. It serves as a valuable resource for various academic fields.
- Q: How can I best utilize the information in this book? A: You can utilize the information by studying the provided examples and applying the theories to real-life campaigns.
- Q: What should I do to keep this book in good condition? A: Keep the book in a cool, dry place and avoid direct sunlight. Handle it carefully to prevent wear and tear.
- Q: Are there any safety concerns with this book? A: No, there are no safety concerns with this book. It is suitable for educational purposes and general reading.
- Q: Can I return this book if I don’t like it? A: Yes, you can return the book if you are not satisfied. Check the retailer's return policy for specific instructions.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller immediately. Most retailers offer a replacement or refund for damaged items.
- Q: How does this book compare to other communication texts? A: This book provides updated theories and examples, making it more relevant compared to older texts. It also covers new areas like Internet-based campaigns.
- Q: Is this book appropriate for advanced professionals? A: Yes, advanced professionals will find value in the updated research and practical applications discussed throughout the book.