Title
Public Communication Campaigns,New
Delivery time: 8-12 business days (International)
In this new, fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, uptodate look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas. This Third Edition contains several new features. First, an expanded 'sampler' section including more recent, intriguing and controversial campaigns has been added. Second, more attention is given to specific practical implications and evaluation of campaigns, using examples from both AIDS and antidrug campaigns. Third, the book's final section introduces a variety of recent campaign dimensions including communityoriented campaigns, entertainmenteducation campaigns, and Internet/Webbased campaigns.This volume will be a valuable resource for both students and researchers in the fields of communication, journalism, public relations, mass media, advertising, and public health programs.
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Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of 'Public Communication Campaigns'? A: The book provides a comprehensive overview of public communication campaigns, focusing on recent theories, research, and practical implications, especially in areas like AIDS and anti-drug campaigns.
- Q: Who are the authors of this book? A: The book is authored by Ronald E. Rice and William M. Katz.
- Q: What edition is 'Public Communication Campaigns'? A: This is the third edition of the book, which has been fully revised and expanded.
- Q: How many pages does this book have? A: The book contains 440 pages.
- Q: What type of binding does 'Public Communication Campaigns' have? A: The book is available in paperback binding.
- Q: Is this book suitable for both students and researchers? A: Yes, it is designed to be a valuable resource for both students and researchers in communication and related fields.
- Q: When was 'Public Communication Campaigns' published? A: The book was published on November 17, 2000.
- Q: What are some new features included in the third edition? A: The third edition includes an expanded sampler section of recent campaigns, more focus on practical implications and evaluations, and introduces new campaign dimensions like community-oriented and Internet-based campaigns.
- Q: What condition is the book in if purchased new? A: If purchased new, the book is in 'New' condition.
- Q: What topics are covered in 'Public Communication Campaigns'? A: The book covers various topics including marketing strategies, public relations, mass media, and advertising, with a focus on public health programs.