Public Opinion: Developments And Controversies In The Twentieth Century (Critical Media Studies: Institutions, Politics, And Cul,Used

Public Opinion: Developments And Controversies In The Twentieth Century (Critical Media Studies: Institutions, Politics, And Cul,Used

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SKU: SONG0847691632
UPC: 9780847691630
Brand: Rowman & Littlefield Publishers
Condition: Used
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This major work surveys the historical roots, theoretical foundations, and normative claims of 20thcentury conceptualizations of public opinion. It reanalyzes leading traditions, such as those of Lippmann, Dewey, and NoelleNeumann, and reinvents some unjustly ignored ones, such as Toennies, Harrisson, and Wilson. The book critically examines popular modern research strategies such as polling and the Ospiral of silenceO model and looks at the role of mass media in the formation and expression of public opinion. This comprehensive and original treatment is a must for all serious students and scholars of public opinion.

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