Public Relations als Machtmanagement: Die systemfunktionalistische Synthese der Evolutionskonomik (German Edition),Used

Public Relations als Machtmanagement: Die systemfunktionalistische Synthese der Evolutionskonomik (German Edition),Used

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Brand: Springer
Condition: Used
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Das Machtmanagement als Bestandteil der modernen konomie ist ein Thema, das in den Wirtschaftswissenschaften bislang zu wenig diskutiert wird. Jan Lies nimmt sich der aktuellen wissenschaftlichen Debatten an und konzipiert eine evolutionskonomische Theorie von PR als Instrument des Machtmanagements von Unternehmen. Der PRArbeit als Bestandteil der Unternehmenskommunikation ist eine besondere Funktion zuzuschreiben, da diese an Aufbau und Erhalt der Macht eines Unternehmens mageblichen Anteil hat und damit einen steten Beitrag zur Evolution von Organisationen leistet.

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