Title
Public Relations Campaigns: An Integrated Approach
Delivery time: 8-12 business days (International)
Public Relations Campaigns: An Integrated Approach Introduces You To The Process Of Creating Public Relations Campaigns Using A Handson Approach That Emphasizes The Tools You Will Need When Working In The Industry. Authors Regina M. Luttrell And Luke W. Capizzo Present Real Examples And Current Case Studies To Help You Develop Practical Skills For Creating More Effective Pr Campaigns. You Are Given Multiple Opportunities To Practice And Build Your Skills Throughout The Book By Learning How To Incorporate The Peso Modelpaid Media, Earned Media, Social Media, And Owned Media. The Peso Model Helps Students Understand The Importance Of Creating Integrated Campaigns That Coordinate Pr Efforts With Both Advertising And Marketing.Key Features The Book Offers A Timely Focus On The Peso Model And Its Use In Integrated Campaigns, Providing Students With An Understanding Of Todays Best Practices In Pr. Numerous Case Studies And Exercises Throughout The Book Aid In A Deeper Understanding Of How Research, Perspective, And Insights Can Be Leveraged In Public Relations Campaigns. Realworld Information Including Sample Pr Plans With Budgets Prepare Students For Success In Their Future Careers.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.