Title
Public Relations Campaigns: An Integrated Approach
Delivery time: 8-12 business days (International)
Public Relations Campaigns: An Integrated Approach Introduces You To The Process Of Creating Public Relations Campaigns Using A Handson Approach That Emphasizes The Tools You Will Need When Working In The Industry. Authors Regina M. Luttrell And Luke W. Capizzo Present Real Examples And Current Case Studies To Help You Develop Practical Skills For Creating More Effective Pr Campaigns. You Are Given Multiple Opportunities To Practice And Build Your Skills Throughout The Book By Learning How To Incorporate The Peso Modelpaid Media, Earned Media, Social Media, And Owned Media. The Peso Model Helps Students Understand The Importance Of Creating Integrated Campaigns That Coordinate Pr Efforts With Both Advertising And Marketing.Key Features The Book Offers A Timely Focus On The Peso Model And Its Use In Integrated Campaigns, Providing Students With An Understanding Of Todays Best Practices In Pr. Numerous Case Studies And Exercises Throughout The Book Aid In A Deeper Understanding Of How Research, Perspective, And Insights Can Be Leveraged In Public Relations Campaigns. Realworld Information Including Sample Pr Plans With Budgets Prepare Students For Success In Their Future Careers.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of 'Public Relations Campaigns: An Integrated Approach'? A: The book focuses on the process of creating public relations campaigns using a hands-on approach, emphasizing the PESO model: Paid media, Earned media, Social media, and Owned media.
- Q: Who are the authors of this book? A: The authors of 'Public Relations Campaigns: An Integrated Approach' are Regina M. Luttrell and Luke W. Capizzo.
- Q: How many pages does this book have? A: This book contains 304 pages.
- Q: What edition of the book is available? A: The book is available in its first edition.
- Q: When was 'Public Relations Campaigns: An Integrated Approach' published? A: The book was published on March 8, 2018.
- Q: What type of binding does this book have? A: The book is available in paperback binding.
- Q: What can readers expect to learn from this book? A: Readers can expect to learn how to create effective PR campaigns through practical skills, case studies, and exercises, with a focus on the PESO model.
- Q: Is this book suitable for beginners in public relations? A: Yes, the book is designed to help students and beginners understand the essentials of public relations through practical examples and insights.
- Q: Are there any exercises included in the book? A: Yes, the book includes numerous exercises and case studies to help reinforce learning and application of public relations concepts.
- Q: What is the item condition of this book? A: The item condition of this book is new.