Title
Public Relations In Global Cultural Contexts: Multiparadigmatic Perspectives (Routledge Communication Series)
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While Public Relations Practice Has Become Increasingly Globalized, Scholars Are Still Behind In Theorizing About The Intersections Of Culture, Communication, And Power At This Level Of Practice. This Volume Emphasizes Theories And Concepts That Highlight Global Interconnectedness Through A Range Of Interpretative And Critical Approaches To Understanding The Global Significance And Impacts Of Public Relations.Providing A Critical Examination Of Public Relations Contribution To Globalization And International Power Relations, The Chapters Included Here Explore Alternative Paradigms, Most Notably Interpretive And Critical Perspectives Informed By Qualitative Research. The Volume Encourages Alternative Ways Of Knowing That Overcome The Shortcomings Of Positivist Epistemologies. The Editors Include Multiple Paradigmatic Approaches For A More Complex Understanding Of The Subject Matter, Making A Valuable Contribution Toward Widening The Philosophical Scope Of Public Relations Scholarship.This Book Will Serve Well As A Core Text In Classes In International Public Relations, Global Public Relations, And Advanced Strategic Public Relations. Students As Well As Practitioners Of Public Relations Will Benefit From Reading The Perspectives Included Here.
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- Q: What is the main focus of 'Public Relations in Global Cultural Contexts'? A: The book focuses on the intersections of culture, communication, and power in public relations, particularly in a globalized context. It emphasizes critical and interpretative approaches to understanding the global impacts of public relations.
- Q: Who is the author of this book? A: The book is authored by Nilanjana Bardhan.
- Q: What topics are covered in this book? A: Topics include global interconnectedness, alternative paradigms in public relations, and the critical examination of public relations' contributions to globalization and international power relations.
- Q: What is the page count of this book? A: The book contains a total of 312 pages.
- Q: Is this book suitable for students? A: Yes, this book serves as a core text for classes in international public relations, global public relations, and advanced strategic public relations, making it suitable for both students and practitioners.
- Q: When was this book published? A: The book was published on December 22, 2010.
- Q: What edition of the book is available? A: The available edition of the book is the first edition.
- Q: What type of binding does this book have? A: This book is available in paperback binding.
- Q: What is the condition of the item being sold? A: The item is in new condition.
- Q: Can this book help in understanding global public relations practices? A: Yes, it provides various perspectives that enhance the understanding of global public relations practices and encourages alternative ways of knowing in the field.