Title
Public Relations in Global Cultural Contexts: Multiparadigmatic Perspectives (Routledge Communication Series),New
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While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations.Providing a critical examination of public relations contribution to globalization and international power relations, the chapters included here explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. The volume encourages alternative ways of knowing that overcome the shortcomings of positivist epistemologies. The editors include multiple paradigmatic approaches for a more complex understanding of the subject matter, making a valuable contribution toward widening the philosophical scope of public relations scholarship.This book will serve well as a core text in classes in international public relations, global public relations, and advanced strategic public relations. Students as well as practitioners of public relations will benefit from reading the perspectives included here.
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- Q: How many pages does this book have? A: This book has three hundred twelve pages. It provides an in-depth exploration of public relations within global cultural contexts.
- Q: What is the binding type of this book? A: The binding type is paperback. This makes it lightweight and portable for readers.
- Q: What are the dimensions of this book? A: The dimensions are six inches in length, zero point seventy-one inches in width, and nine point zero two inches in height.
- Q: Who is the author of this book? A: The author is Nilanjana Bardhan. She offers a critical examination of public relations in a globalized context.
- Q: What is the main focus of this book? A: The main focus is on the intersections of culture, communication, and power in public relations. It emphasizes alternative paradigms and qualitative research.
- Q: How do I use this book for my studies? A: You can use this book as a core text in classes about international public relations and advanced strategic public relations.
- Q: Is this book suitable for beginners? A: Yes, this book is suitable for both students and practitioners. It presents complex theories in an approachable manner.
- Q: Can this book help with practical public relations skills? A: Yes, this book provides insights and critical perspectives that can enhance practical skills in public relations.
- Q: What is the recommended audience for this book? A: The recommended audience includes students and practitioners in the field of public relations.
- Q: How should I care for this paperback book? A: Keep it in a dry place and avoid exposing it to direct sunlight to maintain its quality.
- Q: Is there a warranty or return policy for this book? A: Typically, books have a return policy based on the retailer's guidelines. Check with the seller for specific details.
- Q: What if my book arrives damaged? A: If your book arrives damaged, contact the seller for instructions on how to return it for a replacement or refund.
- Q: How do I store this book? A: Store this book upright on a shelf or in a bookcase to prevent bending or damage to the covers.
- Q: Does this book cover contemporary public relations practices? A: Yes, it examines contemporary practices through various critical and interpretative frameworks.
- Q: Is this book useful for advanced studies? A: Yes, it is valuable for advanced studies in public relations, particularly in global contexts.
- Q: What themes are explored in this book? A: The themes include globalization, cultural intersections, and power dynamics in public relations.