If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Mitarbeiter/innen einer PRAbteilung, aber auch Einsteiger, Studierende, Teilnehmer von Weiterbildungsmanahmen und interessierte Manager erhalten in diesem Buch einen berblick ber die Ttigkeit einer PRAbteilung. Sie lernen, die Funktionsweise und das gesamte Instrumentarium zu beherrschen sowie die Stellung der ffentlichkeitsarbeit als Mittler zwischen Unternehmen und Auenwelt zu verstehen.Die Bedeutung von Image und strategischer PR werden aufgezeigt, die Funktionsweise von Kommunikation erklrt und die Arbeitsbedingungen definiert. Das Instrumentarium wird anhand von vielen praktischen Beispielen und Tipps erlutert: Mitarbeiterinformation, Pressearbeit, CorporatePR, PR zur Vertriebsuntersttzung, PR im Internet. Auch notwendige Nacharbeit, Evaluation und ethische Fragen werden behandelt.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
