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Public Relations: The Basics is a highly readable introduction to one of the most exciting and fastpaced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field:The four key phases of public relations campaigns: research, strategy, tactics and evaluation.History and evolution of public relations.Basic concepts of the profession: ethics, professionalism and theoretical underpinnings.Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.
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- Q: What is the main focus of 'Public Relations: The Basics'? A: 'Public Relations: The Basics' provides a comprehensive introduction to the field of public relations, covering key phases of PR campaigns, the history of the profession, essential ethical concepts, and contemporary case studies.
- Q: Who is the author of this book? A: The book is authored by Ron Smith, a recognized figure in the field of public relations.
- Q: How many pages does 'Public Relations: The Basics' have? A: 'Public Relations: The Basics' contains 288 pages, offering a thorough exploration of essential PR topics.
- Q: Is this book suitable for beginners in public relations? A: Yes, 'Public Relations: The Basics' is designed as an introductory text, making it ideal for those new to the study of public relations.
- Q: What edition of the book is available? A: 'Public Relations: The Basics' is available in its first edition, published on August 6, 2013.
- Q: What type of binding does this book have? A: This book is available in paperback binding, which is lightweight and easy to handle.
- Q: Does the book include any practical resources for aspiring PR professionals? A: Yes, it features a glossary and an appendix that outlines first steps toward a career in public relations.
- Q: Are there any case studies included in the book? A: Yes, the book includes contemporary international case studies that make the content relevant for a global audience.
- Q: What are the key phases of public relations campaigns discussed in the book? A: The key phases discussed include research, strategy, tactics, and evaluation, which are essential for effective PR campaigns.
- Q: Is 'Public Relations: The Basics' considered a useful resource for coursework? A: Absolutely, this book serves as a valuable resource for coursework in public relations and related fields, providing foundational knowledge and insights.