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Public Relations: The Basics-used
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Public Relations: The Basics Is A Highly Readable Introduction To One Of The Most Exciting And Fastpaced Media Industries. Both The Practice And Profession Of Public Relations Are Explored And The Focus Is On Those Issues Which Will Be Most Relevant To Those New To The Field:The Four Key Phases Of Public Relations Campaigns: Research, Strategy, Tactics And Evaluation.History And Evolution Of Public Relations.Basic Concepts Of The Profession: Ethics, Professionalism And Theoretical Underpinnings.Contemporary International Case Studies Are Woven Throughout The Text Ensuring That The Book Is Relevant To A Global Audience. It Also Features A Glossary And An Appendix On First Steps Towards A Career In Public Relations Making This The Book The Ideal Starting Point For Anyone New To The Study Of Public Relations.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book contains two hundred eighty-eight pages. It offers a comprehensive introduction to public relations.
- Q: What is the binding type of this book? A: The book is paperback bound. This makes it lightweight and easy to carry.
- Q: What are the dimensions of this book? A: The book measures five point zero eight inches in length, zero point six seven inches in width, and seven point eight inches in height. These dimensions make it portable and convenient for reading.
- Q: Who is the author of this book? A: The author of this book is Ron Smith. He is known for his expertise in public relations.
- Q: What is the primary focus of this book? A: The book focuses on the foundational aspects of public relations. It covers key phases of PR campaigns, ethical considerations, and global case studies.
- Q: Is this book suitable for beginners in public relations? A: Yes, this book is ideal for beginners. It provides a clear introduction to the key concepts and practices in public relations.
- Q: Does this book include case studies? A: Yes, it includes contemporary international case studies. These examples help illustrate real-world applications of public relations principles.
- Q: Can this book help with starting a career in public relations? A: Yes, it includes an appendix on first steps toward a career in public relations. This resource is beneficial for those new to the field.
- Q: What ethical topics are covered in this book? A: The book discusses ethics and professionalism in public relations. These topics are crucial for anyone entering the profession.
- Q: Are there any glossaries or definitions in this book? A: Yes, the book features a glossary. This helps clarify important terms used in public relations.
- Q: What is the target audience for this book? A: The target audience includes students and professionals new to public relations. It's designed to be accessible and informative.
- Q: Is this book relevant to a global audience? A: Yes, it ensures relevance to a global audience through its international case studies. This broadens the perspective for readers.
- Q: Does the book discuss the history of public relations? A: Yes, it covers the history and evolution of public relations. This context is important for understanding the field's development.
- Q: What key phases of PR campaigns are explored in this book? A: The book explores research, strategy, tactics, and evaluation as the four key phases of public relations campaigns. These phases are vital for effective PR practice.
- Q: Is this book a good resource for academic study? A: Yes, it's a valuable resource for academic study in public relations. Its structured content supports learning and understanding.
- Q: Does this book offer practical insights into public relations? A: Yes, it provides practical insights along with theoretical knowledge. This balance makes it a well-rounded guide.