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En este trabajo se analiza el primer corpus de la publicidad en espaol dirigida a hispanos en los Estados Unidos. Es un estudio profundo que se realiza desde el punto de vista lingstico y lxico del discurso de la publicidad, adems de incluir los aspectos retricos, semiticos, mercadolgicos, publicitarios y culturales que componen estos mensajes. Todo con la intencin de responder a las siguientes preguntas: Cmo se configura la publicidad para hispanos en los Estados Unidos de Amrica? Qu imagen cultural subyacente se refleja en ella y por qu? En suma, el planteamiento aqu presentado es que la imagen que los publicitarios tienen de la sociedad hispana condiciona el mensaje lingstico, semitico y retrico que elaboran, lo cual, mediante el anlisis del corpus construido, se puede comprobar detenidamente. Adems, es posible identificar, desde la perspectiva del discurso publicitario, el lugar donde se producen las alteraciones ms significativas del complejo sistema de interacciones entre la sociedad norteamericana y la hispana, y sus correspondientes lenguas, la inglesa y la espaola.
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This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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