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Putin s Propaganda Machine: Soft Power and Russian Foreign Policy
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Putin s Propaganda Machine examines Russias information war, one of the most striking features of its intervention in Ukraine. Marcel H. Van Herpen argues that the Kremlins propaganda offensive is a carefully prepared strategy, implemented and tested over the last decade. Initially intended as a tool to enhance Russias soft power, it quickly developed into one of the main instruments of Russias new imperialism, reminiscent of the height of the Cold War. The author describes a multifaceted strategy that makes use of diverse instruments, including mimicking Western public diplomacy initiatives, hiring Western publicrelations firms, setting up front organizations, buying Western media outlets, financing political parties, organizing a worldwide propaganda offensive through the Kremlins cable network RT, and publishing paid supplements in leading Western newspapers. In this information war, key roles are assigned to the Russian diaspora and the Russian Orthodox Church, the latter focused on spreading socalled traditional values and attacking universal human rights and Western democracy in international fora. Van Herpen demonstrates that the Kremlins propaganda machine not only plays a central role in its hybrid war in Ukraine, but also has broader international objectives, targeting in particular Europes two leading countriesFrance and Germanywith the goal of forming a geopolitical triangle, consisting of a MoscowBerlinParis axis, intended to roll back the influence of NATO and the United States in Europe. Drawing on years of research, Van Herpen shows how the Kremlin has built an array of soft power instruments and transformed them into effective weapons in a new information war with the West.
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