Title
Qualitative Marktforschung: Methoden, Einsatzmglichkeiten und Beurteilungskriterien (DUV Wirtschaftswissenschaft) (German Editio,Used
Delivery time: 8-12 business days (International)
Zu Recht geht die Autorin dieses Buches von der Feststellung aus, daB es an um fassend und systematisch angelegten Schriften iiber qualitative Marktforschung man gelt. Mit ihrem eigenen, beachtenswerten Beitrag versucht Frau Dr. Kepper diese Lucke zu schliefien. Es kommt ihr darauf an, die besonderen Merkmale der qual ita tiven (im Vergleich zur quantitativen) Marktforschung klar zu kennzeichnen, die viel faltigen Einsatzmoglichkeiten zur Unterstiitzung von MarketingEntscheidungen auf zuzeigen, aber auch kritisch auf Kriterien zur Beurteilung der Methodengiite einzuge hen. Nicht zuletzt will die Verfasserin verdeutlichen, dafi qualitative Marktfor schungsansatze nicht nur eine "Vorstufe" in Erhebungsprojekten sind, sondern ihren eigenstandigen Stellenwert zur Gewinnung von Marktkenntnissen besitzen. Als Hauptmerkmale der qualitativen Marktforschung werden hervorgehoben: Die 0 f fen h e i t im Sinne des Verzichts auf eine vorweg getroffene theore tische Festlegung, so dafi der Forscher und seine Untersuchungskonzeption ohne Einengungen auf die Gewinnung von Hypothesen ausgerichtet sind. Die K 0 m m u n i kat i v ita t, was bedeutet, dafi die Erhebungsarbeiten nicht starren Fragenstandards folgen, sondern situativ auf die jeweiligen Auskunftspersonen und deren kommunikative Fiihigkeiten eingehen. Die T y pis i e run g, womit die Verfasserin zum Ausdruck bringen will, daB bei qualitativen Studien nicht das Streben nach statistisch reprasentativen Daten im Vordergrund steht, sondern der Versuch einer verstehenden Zuordnung der Untersu chungseinheiten zu aussagefiihigen Kategorien. Das 3. Kapitel ("Qualitative Marktforschungsmethoden") enthait eine ausfiihrliche Erlauterung von Untersuchungsverfahren, die diesen Begriffsmerkmalen entsprechen.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.