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Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Since the dawn of trading as we know it these days, people's perception towards quality has been affected by many factors. Researchers and academics have been since trying to decipher these effects through investigative and exploratory studies. Consumers are affected by many means of communication in addition to their direct experience, word of mouth, references, media and many other psychological and habitual elements. following in the path of other researchers, the author here tries to shed the light on a small sample of the Lebanese Student Shoppers to discover what would be considered of importance for them when selecting a product to purchase, or what would affect their decision making process and increase the likelihood of their purchase order. Defining a set of three factors and testing them among a sample of students at the university, revealed some interesting facts about how would a simple brand name, store name or price affect the perception of quality of the product under investigation. The results are inspiring, and the findings would help marketers and brand managers in their positioning and targeting efforts.
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This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.