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Ce livre descrit comment des multinationales ont pris le controle de l'industrie du divertissement et de la culture. Il descrit comment elles ont rapidement industrialise la culture en remplacant la creation artistique par le marketing. Mais cette transformation a aussi elimine l'innovation dans leurs produits et a fini par les ruiner. Comment en eston arrive la ? Comment ces multinationales ont fini par obtenir les resultats inverses de ce qu'elles esperaient ? L'obstination de quelque uns seratelle suffisante pour mener la resistance et renverser la tendance ? Peuton sauver la culture avec Internet et sa capacite a supprimer les intermediaires et a connecter les createurs directement avec leur public ? C'est a toutes ces questions que ce livre tache de repondre
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