Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording, and Context (Quantitative Studies in Social Re,Used

Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording, and Context (Quantitative Studies in Social Re,Used

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SKU: SONG0761903593
Brand: Sage Publications
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Comprehensive in its coverage, Questions and Answers in Attitude Surveys covers such issues as question order and response order effects; the lack of overlap between respondentgenerated categories for openended questions and the closed categories generated by research, even with extensive pretesting with open questions; the effects of explicitly offering respondents a 'don't know' or a middle opinion alternative; attitude strength and its relation to reliability; and issues of wording tone.

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