Title
R.E.D. Marketing: The Three Ingredients of Leading Brands,Used
Delivery time: 8-12 business days (International)
Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands.Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth.This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with coauthor and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method.It? simple methodology does not require complicated terms and a PhD to understand, it? actually quite simplemarketing works in three very different ways: RelevanceIs it relevant to the marketplace? EaseIs it easy to access and use? DistinctionDoes it stand out from competition?By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author? own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.
By changing our most important processes and
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
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Frequently Asked Questions
- Q: What is 'R.E.D. Marketing'? A: R.E.D. Marketing is a systematic approach developed by Greg Creed and Ken Muench, focusing on three key elements: Relevance, Ease, and Distinctiveness, to create effective marketing strategies.
- Q: Who is the author of the book? A: The book is authored by Greg Creed, the former CEO of Taco Bell, who implemented the R.E.D. Marketing methodology during his tenure.
- Q: What are the primary topics covered in this book? A: The book covers breakthrough marketing strategies, frameworks for brand growth, and real-life examples from well-known brands, emphasizing practical application over theoretical concepts.
- Q: How many pages does the book have? A: The book contains 288 pages, providing a comprehensive overview of the R.E.D. Marketing methodology.
- Q: What is the publication date of 'R.E.D. Marketing'? A: The book was published on June 8, 2021.
- Q: Is the book suitable for marketing beginners? A: Yes, the book is written in a straightforward manner, making it accessible for beginners as well as experienced marketers.
- Q: What format is the book available in? A: The book is available in hardcover format, ensuring durability and a professional appearance.
- Q: Can this book help improve my company's marketing efforts? A: Yes, the frameworks and strategies outlined in the book are designed to help companies understand and implement effective marketing campaigns for brand growth.
- Q: Does the book include case studies? A: Yes, the book includes actual examples and case studies from Yum! Brands and other recognizable brands to illustrate the effectiveness of the R.E.D. Marketing approach.
- Q: What makes the R.E.D. Marketing methodology unique? A: The R.E.D. Marketing methodology is unique because it combines practical marketing insights with behavioral economics and neuroscience, offering a holistic approach to brand strategy.