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R.E.D. Marketing: The Three Ingredients of Leading Brands,Used
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Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands.Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth.This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with coauthor and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method.It? simple methodology does not require complicated terms and a PhD to understand, it? actually quite simplemarketing works in three very different ways: RelevanceIs it relevant to the marketplace? EaseIs it easy to access and use? DistinctionDoes it stand out from competition?By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author? own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.
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- Q: What is the page count of the book? A: This book contains two hundred eighty-eight pages, providing a comprehensive guide to R.E.D. Marketing.
- Q: What is the binding type of this book? A: The book is a hardcover edition, ensuring durability and a professional appearance.
- Q: What are the dimensions of this book? A: The book measures six point four two inches in length, one point two inches in width, and nine point three inches in height.
- Q: Who is the author of this book? A: The author of this book is Greg Creed, a former CEO of Taco Bell.
- Q: What is the main theme of the book? A: The book focuses on breakthrough marketing strategies through the R.E.D. Marketing methodology.
- Q: How can I apply the concepts from this book? A: You can apply the R.E.D. Marketing methodology by focusing on relevance, ease, and distinctiveness in your marketing campaigns.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners as it presents marketing concepts in a simple and understandable manner.
- Q: What industries can benefit from this book? A: Various industries, including food, retail, and service sectors, can benefit from the marketing strategies discussed in this book.
- Q: How should I store this book to keep it in good condition? A: Store the book in a cool, dry place, away from direct sunlight, to prevent damage.
- Q: Are there any specific care instructions for this book? A: To maintain the book's condition, avoid exposing it to moisture and handle it with clean hands.
- Q: What if I receive a damaged copy of the book? A: If you receive a damaged copy, contact customer service for assistance with returns or exchanges.
- Q: Is there a warranty for this book? A: Typically, books do not come with a warranty, but return policies may apply.
- Q: Can I return the book if I don't find it helpful? A: Yes, many retailers offer return policies if the book does not meet your expectations.
- Q: How does this book compare to other marketing books? A: This book offers a unique systematic approach compared to many marketing books that focus on theory.
- Q: Is this book appropriate for children? A: No, this book is primarily intended for adults interested in marketing strategies.
- Q: Can professionals in marketing benefit from this book? A: Yes, both beginners and professionals can benefit from the insights and methodologies presented in this book.