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R/Ga By Design: Revolutionizing Film, The Internet, Social And Beyond
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The History Of The Leading Creative Agency Pushing The Limits Of Innovation In Film, Special Effects, Advertising Campaigns, And Digital Design Interfaces.For Nearly Half A Century, R/Ga Has Been Producing Some Of The Most Compelling Media Content, Advertising Campaigns, And Digital Design Interfaces. Their Influential Projects Include Dazzling Title Sequences And Special Effects For Major Cinematic Blockbusters; Early Websites For Ibm, LeviS, And Bed Bath & Beyond; AwardWinning Digital Campaigns For Nike, Verizon, And Google; And CoCreating NikeS Groundbreaking Foray In Fitness Trackers. Founded By Brothers Richard And Bob Greenberg In Their New York City Apartment In 1977, R/Ga Has Since Become One Of The WorldS Most Celebrated Creative AgenciesRenowned For Its Obsession With Pushing Design And Technology To Its Limits. Digging Deep Into R/GaS Archives With Interviews With Its Founder, Staff, Clients, And Collaborators And Lavishly Illustrated With Photographs, Concept Sketches, And Maquettes, The Book Showcases Some Of R/GaS Proudest Moments. Though Its Name Is Most Familiar Within The Marketing And Entertainment Industries, R/Ga Has Been A Key Player In Transforming The Way We Experience Brands Through Technology. The Stories, Voices, And Photographs Assembled In This Book Provide A Glimpse Into How Our Contemporary Designed World Came To Be.
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